As a business owner, your email list is a vital part of your marketing efforts. Email marketing is the foundation for lead nurturing and moving leads through your sales funnel. It allows you to build lasting relationships with your audience and drive conversions for your business. Before you can use your fantastic email marketing materials to gain new customers, you first need people to market to.
Each business owner starts with no one on their email list. By using these four strategies, you can grow your email list fast and start converting customers.
1. Purchase an email list
By purchasing a tailored email list, you will gain a huge head start on your lead generation efforts. Working with a reputable retailer at leadlists.com.au will provide you with a list of email leads who are interested in your specific niche. Since these lists are relevant to your business, you will increase the chances of gaining new, loyal customers. Instead of spending time chasing down leads of people who may not even convert, you can spend more time converting the leads from your purchased email list.
2. Email signup for content access
Create valuable, free content that is only accessible after someone signs up for your email list. These freebies should be something that your target audience would benefit from, and that would entice them to subscribe to your email list to download the content. Some examples of valuable content could include social media templates, document templates, Instagram stickers, checklists, guides, or e-books. Those who signup will be happy they got a freebie, and you will have their contact details to begin sending them marketing materials.
3. Pop-up form
Make sure your audience knows how to join your email list by including a pop-up form on your website. As soon as a new viewer hits your landing page, they should instantly receive a prompt to signup for your email list. Viewers can choose to exit out of it and keep browsing, but it will increase the chances of them signing up. The average conversion rate for pop-ups is about 3%, which seems low, but that’s still 30 signups per 1000 visits. Make sure you also include a place to signup on your site, and not just in your pop-up, in case viewers decide to signup later.
4. Host a free webinar
Hosting a free webinar is another great way to grow your email list. Those who participate in the webinar will give their details to signup, meaning you can continue to communicate with them after the webinar finishes. Webinars can help create loyalty straight away since they are more personal, and people can both hear and see you. You can also use them to promote your product or service, with a call to action at the end. The main content of your webinar should provide value to those in your audience, rather than be a sales pitch, but you can reach out via email after the fact as part of your sales funnel. Promote your webinar on your social channels, online forums, and groups in your niche and encourage your network to share it around.