FLORAL BEVERAGES

Brand Overview and Product Differentiation

Audience Hooks

• The on-trend drink you have to try this summer.
  • First came the rise of craft beer. Next followed the seltzer craze. What’s next hot thing in drink innovation?
• Where does the non-alcoholic trend fall short?
  • Nobody likes a hangover. By why sacrifice the buzz?
• Is Booze the Fax Machine of Buzz?
  • Sure, it gets you where you want to go. But what a literal
  • There are better ways. Here’s why:
    • Zero calorie. Zero hangover options exist. Enter, Delta-8 THC seltzers.

Brand Overview

Floral Beverages sells innovative alcohol alternatives. Floral’s Delta-8 THC seltzers are refreshing, non-alcoholic, zero-calorie and zero-hangover (while still providing a buzz).

Product Differentiation

Floral’s CBD and THC seltzers target cannabis-curious consumers as an entry-level, nicely branded product that sets industry standards for rapid and consistent performance. Responsible dosing is also Floral’s primary focus. Floral’s CBD collection is non-psychoactive. However, Floral’s THC drinks are designed to be the equivalent of a glass of wine or cocktail. Don’t worry, Elon. We’re not going to space today.

Here is what set’s Floral apart in the cannabis market. They sit in the “Goldilock’s intersection” of US consumers. Most Americans won’t smoke THC products – at least not regularly. And for good reason. But if you’re reading this, you’re an adult and can do what you want. Plus, we’re no narc.

The main alternative to smoking or vaping is edibles. Everyone has heard of gummies and brownies. But holy cow is that a time commitment for the user. Depending on several factors, it could be well over an hour before you get an effect. Then users get to play Russian Roulette with inconsistent dosing common with edibles.

Floral Beverages found it’s lane in beverages. And for good reason. Most folks won’t smoke. Others are hesitant to roll the dice on a suspicious piece of candy. But there is a huge addressable market of Americans currently reaching to beverages for their buzz.

It doesn’t take a PhD in Psychology to understand that folks grab a beer, wine, or cocktail in the evenings to wind down, destress, and relax. Offering a fast-acting, consistent buzz without the calories or hangover associated with booze seems like a no brainer. Seriously. No calories? No yucky morning after? What’s next? Too much money? Too many friends?

Disclaimer

Here’s the rub. Delta-8 is made from hemp and 100% legal according to federal law. That’s great for Americans without access to recreational dispensaries. But there are still folks out there getting screened for substances at work. If you’re one of those people, you should steer clear of Floral’s THC seltzers. Most standard drug tests don’t distinguish between compliant Delta-8 and recreational Delta-9.

Finally, there aren’t many studies on Delta 8 THC, so we are just beginning to understand what this cannabinoid can do. As with any cannabinoid, the use of Delta-8 THC should be considered experimental. In general, many people report feeling confident, less anxious, and more productive while using Delta 8 THC. However, neither this author nor Floral Beverages is going to make any medical claims for this tasty, tasty drink.