Every business needs work to grow and to pay their employees. Some companies are begging for work or lowering their prices as compared to the market to get some work. But these tricks are old because we are living in a digital world. People are very conscious nowadays when they hire someone for work.
Wondering, why you are not getting enough work for your construction company? The answer is very much simple. You don’t have set up a good system to attract leads, close them, and then use them for more leads. For your project, if you want to get theconstruction takeoff services, then you need to get in touch with an expert estimating company near to you.
Don’t know how to do it? In the following blog, we are going to discuss ways in which you can get work for your construction company.
Properly Generate Leads
One of the important things due to which most of the companies are struggling is that they are not able to get the leads. For your information, there are two types of leads:
- Online leads
- Offline leads
Both are very much important for your business and you need to use them in the right way.
1-Online Lead Generation
Online leads refer to the advertisement done for the company on the social media platforms, Google, email, and using paid leave generation service. Generating leads will enable you to hit thousands of people with sales pitches within the same area. Note that the lead generation on every platform is different and it should be handled accordingly.
Let’s have a look at some of the important elements here:
Social Media: This is very much important for the remodeling contractors or for a person working in a residential niche because homeowners are interested to hire them via social media. For getting leads on social media on autopilot, you need to give away gifts. Confused?
The gift is a lead magnet and it is a free chunk of value so that people can add their address to receive it. It should be anything that people find interested when scrolling on Facebook on their lunch break.
Email: It is very simple for reaching out to other contractors. For doing this, you need to do the following:
- Use software to email them.
- List of emails to contact for business.
- The interactive email will make people respond and they should pick up their phone and call you.
Remember that at this point we are not trying to close any sale. It is just a process to generate some good and reliable leads.
Google: Do you know that about 70,000 searches are processed every second in Google? Well, this is true and this is a lot of numbers that we are looking at.
As a construction company, if you are not trying to go all out on Google, then you are going to lose many potential clients. It is important for a company to understand the importance and find out the ways to make your money.
To get good results soon, you have to invest some money. You need to start by making Google ads and appear on top of the search results.
Paid Lead Generation Services
There are sites like Blue Book, Building Connected, iSqFT, where all the developers and Architects are connected to General Contractors and General contractors are connected with sub-contractors. For your project cost, you should also hire theconstruction estimator to get an idea about the amount you are going to spend.
This is the best way that you should try out to increase your lead generation. But remember that before you are going to do the bidding using these websites, you need to get in touch with a decision-maker and introduce yourself as well. If you are not going to do this, then you will be just a random company who will be getting better pricing from your competitors.
2-Offline Lead Generation
Want to generate offline leads? For this, you have to talk to any person. One of the key things is to make a list of people and talk to them one by one like we did for the material takeoff company. This is time-consuming but this will definitely pay you back.
You should make a list of 4 to 5 potential clients in a week. After this, introduce yourself and your company to them and offer them budget pricing for the project that are in-progress. Furthermore, if you don’t have time to visit them, you should call them. There is no doubt that a lot of time will be consumed but it will be worthwhile for you in the end.
Sale Process to Convert Leads
Now, we are aware of all the lead generation methods, now we have a look to capture leads and close them. The process will start with the bidding and estimating process.
To win here, keeping the following two points in your mind:
- Tell the owner how easily he can afford the project.
- The perceived value as compared to other bidders.
The project that will be easily affordable by the owner is more value-based instead of price-based and they will be built as well. So, now it is up to your filter out all the leads that you have generated previously and find out the projects that will be built on value.
To pick the right project, you need to look for the signs in the plans. Have a look at the economy-design, small project, finish selection, and simple-drawn plans are a thing that shows that clients have a limited budget and they will hire the lowest bidder for the project.
By prioritizing these projects, you will be able to make more money and this will also save you time.
Follow-Up System for Unlimited Referrals
A follow-up system is essential to keep the thing on track and get unlimited referrals at the same time. To keep track of your leads, you can do the following things:
- Time to set up a (CRM) Customer Relations Manager and send automatic emails to your clients.
- Make some phone calls by getting the list from your CRM.
- One of the best ways to follow-up is to do an in-person meeting with your clients.
Hopefully, now you are aware of all the things that you should know when you are going to get work for your construction company. Moreover, if you are looking to get the best construction estimating service to know the feasibility of your project, then you should get in touch with a professional estimating company in your area.