Facebook plays a crucial role in the success of businesses in the digital era of technology. At every phase of marketing and sales funnel, Facebook is the world’s most commonly used social media platform that gives competitive advantages to brands. If your social media marketing is not giving substantial results, then there is a need for you to rethink your Facebook marketing strategy. The following post includes the top reasons why and how you can use Facebook as the most beneficial social media to get the best digital marketing results.
In Pakistan, many digital marketing companies are using Facebook, Twitter, and Instagram for social media marketing and advertisement. With the evolution of all these platforms, Facebook is still the No.1 and most popular SMM platform to date. Here are a number of factors why you should use Facebook for that purpose.
Reach A Wider Audience Using Facebook
The biggest advantage of Facebook for marketers and advertisers is that it offers great benefit to them to reach a wider audience. As the Statista website states in July 2020, the users on Facebook have increased more than 2.6 billion worldwide. This shows that Facebook is still the most widely used and popular platform in the world according to Google’s reports. The audience on Facebook is not small, it spans across several demographics.
It doesn’t matter where your business is located or where you are searching for your target customers, your customers will always be there on Facebook; you just need a searching eye and a strategy for that. The Search Engine Journal SEJ post of August, 2020 states that almost 62% users on Facebook are between the age of 18 and 32. In the older demographics group, the fastest growing segment of Facebook users is there. The number of baby boomers is also increasing on Facebook compared to Twitter or Instagram. This shows that if you are a new or expert digital marketer, you must not ignore the power of Facebook to enhance your marketing outcomes.
Facebook Helps both B2B and B2C Businesses
The alignment of Facebook with both B2C and B2B businesses is perfect; no one can argue that Facebook only supports B2C businesses around the globe. Prepare to be surprised at how B2B businesses can also run successful campaigns on Facebook. The recent Search Engine Journal post states that business decision makers are spending 74% time on Facebook compared to other people.
Some marketers think that it is difficult for them to use Facebook because B2B space is highly competitive. However, but with the right targeting, ad format, messaging, and off-Facebook user experience on your site, there is definitely opportunity for success. Facebook provides a user targeting segment that aligns perfectly with the needs of B2B businesses. It helps them to enter details such as the industry, job title, company size, and other business details. Based on the existing email list, these businesses can create a good customers base on Facebook.
Multiple Methods of Engagement for Sales Enhancement
Out of all the digital marketing social media platforms, Facebook is the only SMM site that successfully caters to the needs of users at any stage of marketing. This means that Facebook provides many types of opportunities the form of ad formats, targeting options, and measurement capabilities to help marketers align their strategy. Facebook sponsors video ads, stories, and other great methods to generate the interests of audiences and users.
So do not worry if the users on Facebook are not already in a right frame of mind to read your message and digest it; you can still give them an ad that they will at least have a glance at and wont completely pass by it. This is a right chance for you to delight the users on Facebook and provide them the value they are looking for.
Transparency for Audience
Digital marketers should use Facebook platform because your business can have a high level of control and maintain transparency over the audiences you target. That may include your fans on Facebook, friends of fans, behaviors and interests, remarketing users who have visited your website previously. In any case, a Facebook campaign can work really well for you to see how many segments can perform best.
The targeting capabilities of Facebook go far beyond the demographics. You cannot just predict someone’s lifestyle with demographics alone; if your target is young population, and then remember that many young people in college or school have low or no disposable income in Pakistan. You can effectively use Facebook targeting capabilities to allow targeting by a wide range of lifestyle. This allows you to target with better precision and accuracy to gain superior SMM results. Just make sure that you should use the same behavioral criteria across all marketing channels.