Are you looking for a videographer for your company? Video is growing in popularity. If you plan to use it for your marketing or a product, you’ve made a good choice as a study found 69 percent of people prefer to learn about a service or product with video over text.
Whatever the reason you want to use a corporate video production company, you need to know how to pick the right one. What should you look for as you view your options for videographers? Keep reading to find out.
Table of Contents
What Type of Video Do You Need?
First, you need to do some planning before meeting with videographers. What kind of video do you need, or do you need multiple videos? There are several types of corporate videos out there. Some examples include:
- FAQ video
- Employee feature
- Troubleshooting
- Corporate interview
- Corporate speech
- Product or service information
- CEO announcement
- Employee on-boarding
- Corporate documentary
- Recruitment
- Customer testimonial
- Public relations
Understanding the type of video you need will make it easier to determine your video requirements. Event videos are different than corporate videos because they focus on the event and not your company.
Do You Have a Concept in Mind?
Before meeting with the videographer, you need to go over the concept you have in mind. This way they can give you ideas based on this concept and not something they conceptualize.
If you don’t have one in mind, no worries. Part of the corporate videography experience is tapping into the mind of a creative individual to help you tell your story. Video is about storytelling, so it’s important to determine the main points of your video.
How to Find Your Corporate Videography Service
Now that you have done your preplanning to figure out what you really need, it’s time to think about meeting with corporate videographers. Because videography is gaining popularity, there are several videographers out there. Here’s what to look for.
Ask for Samples
As you begin contacting services, ask for some samples of corporate videos. If they do not have samples, it’s best to keep looking because you want to make sure their quality meets your standards.
Discuss your ideas and ask if they have produced similar content before. A video production company should also be up-to-date on the latest video content trends, so they should have samples to show off their skills.
Request More Than a Demo Reel
Most production companies will have a demo reel on their website. These are a series of clips of past projects usually set to music. They want you to know that they are an established company with various clients.
Sounds good right? It’s a sample. Not necessarily, it doesn’t show you the final finished product, and you want your video to do more than look pretty.
It needs to drive home a message and helps you communicate to your intended audience. This is why you should ask for complete videos and not just the highlights.
Get Multiple Quotes
You should get several estimates to make sure your project is priced right. Even though it can be time-consuming, it is worth it because pricing can vary immensely. You want to make sure this project fits in your corporate videography budget.
This doesn’t mean you should go with the cheapest quote either. You need to factor in the price along with the quality of past projects to find the best value.
Ask for References
If you are still unsure, ask for references. Don’t just ask either—check them out! You can begin by reading online reviews, and then start contacting these references.
You don’t know if these references are old or outdated, so this is why you should contact them. Ask them if they would work with this videography service again.
Did they like their end product? Do they think the price was fair? Would they hire this videography service again? If they say no, then you should probably choose another company.
Check Communication Skills
It’s vital to have a videographer with good communication. They should be able to easily communicate with you on your needs so the video meets or exceeds your expectations. The videographers should also give you a professional vibe and be able to give you creative ideas and suggestions for your video project—check out https://www.1minutemedia.com.au/services/videography/ for more.
A professional videographer should also ask a lot of questions to fully understand your project. This could be more than just the small details like the length of the video, location, and type of video. A good videographer should understand your expectations from the beginning.
Ensure Technical Knowledge
Creative is an essential role of a corporate video, but you want to make sure you select someone that also has strong technical expertise. You want some that knows how to shoot the right shot with things like focal length and other video creation science like lighting.
You don’t want someone that is too focused on creativity that they don’t have the knowledge of the mechanics to make it a reality.
Follow Your Gut Reaction
You want to make sure that you feel comfortable interacting with your videographer. Critical traits include punctuality, mannerisms, customer service, and professional appearance. You want your employees or whoever else is in the video to feel comfortable with the video process.
You also want someone that is flexible if things don’t go as planned. An excellent video production company strives to make the whole video process pleasant, simple, and stress-free. If you don’t feel comfortable around this person, then most likely other employees or actors won’t as well.
Find the Right Video Service for You
These are just a few pointers to help you find the best corporate videography service. Make sure you know what you need ahead of time, so you can set the expectations. Ask for referrals and read reviews, and don’t forget to ask for finished samples.
Looking for more advice on creating a video? Explore our site for more advice on how to create the right video message.
