Companies looking to market their company through advertising now have many options available to them. Thanks to platforms such as VOD (Video on Demand), viewers, and advertisers now have more content to watch and advertise on. Whereas ads used to be sold through individual agencies, new DSP (Demand-Side Platform) advertising allows companies to do it through one interface. Here is everything marketers need to know about DSP advertising.
What is DSP
Demand-Side Platform advertising is an automated system that allows marketers to buy ad space across many ad sources.
Together with video ads, DSP advertising also allows companies to buy ads on mobile apps, banner ads, and picture ads on platforms such as Instagram, Google, and Facebook.
This type of ads management is a lot easier than previously when advertising space had to be negotiated with all of the platforms separately.
How Does DSP Work?
Programmatic advertising is used by DSPs to buy and sell ads in real-time. It takes only a few milliseconds for transactions including bidding and ad placements to be completed.
The big advantage of this system is you can have a clear idea of how much you want to spend before the process starts.
This will then be set before the auctions begin and include all the advertising types you want to show.
Why Use a DSP?
As mentioned before, one reason is to make buying and selling easier for marketing teams. Another advantage is it is more cost-effective than the traditional way of buying ad space.
Your advertising campaign can be managed across all of the platforms available which means you can show the same ad on Facebook and Google and manage them from one dashboard.
DSPs work with third-party data providers which give marketing teams better tracking and detailed reports. This helps see if the campaign is working and also helps with planning future campaigns.
Which Are The Top DSP Platforms?
There are many DSP platforms, however, to get the best results, there is a selection that is considered better than the others.
This is an omnichannel DSP that uses AI (Artificial intelligence) to analyse the data from other campaigns to give your ads the best chance of hitting the right viewers.
- Google Marketing Platform
Google Marketing Platform is highly flexible and can use third-party features to give marketing teams access to the best help and management.
This is another DSP that uses AI to analyse past ad data and learn from it. Knorex will then predict and adjust your budget to get the most efficient results.
Jampp is primarily used for mobile ads, but it has a number of key features that can help you place ads effectively. It uses contextual and behavioural signals to deliver your ads to the right people.
DSPs are going to be the leading tool to deliver targeted advertising placement in the future. If your company wants to run a successful ad campaign, then DSPs are one of the best ways to do it.
And there you have it – everything that marketers need to know about DSP advertising.