Ensuring That Your Brand Is Protected From Tech Threats

In 2020, tech threats are a legitimate concern for businesses. While there is plenty of great advice that you can find online about how to protect your business from tech threats and cyberattacks, the truth is that in order to effectively protect your brand from these threats, you need to create a more intricate strategy. You need to put a strategy in place that not only focuses on protecting the data you hold, such as your customers’ sensitive information, but it also needs to look at protecting your brand’s image and reputation. 

Keen to learn more about the action you need to take to protect your company from tech threats like these? Continue reading the tips and advice below!

Start with a basic security plan 

The best way to deal with tech threats is to put a plan in place that allows you to prevent attacks from occurring in the first place. There are two types of preventative steps that you should take: passive defense and active defense. A basic security plan will act as a passive defense and should include a number of key features, such as:

• Using an HTTPS protocol on your website for added protection – to enable this protocol, you need to install an SSL certificate.
• Consider how and where data is stored – ask yourself: is the data secure enough? 
• Keep your software up to date – outdated software offers outdated protection, so it’s vital that you ensure that your security software is always kept up to date.
• Control access to your business’s network and educate your team members around the tech threats.
• Have a crisis plan in place – should the worst happen, ensure that you have a simple but effective crisis plan in place to follow.

Proactively prevent attacks 

In terms of having an active defense in place to help prevent cyber-attacks, you need to be constantly monitoring what’s going on with your website, computer networks, and social media platforms that you’re utilizing. In order to do so effectively, taking advantage of a digital security service like FraudWatch International, for instance, could give you the peace of mind that you need regarding your business’s security. 

By taking advantage of a specialist security service, you can ensure that your website is constantly being monitored for suspicious activity, preventing cyber-attacks and phishing attempts, as well as ensuring malware attacks are prevented where possible. 

Understand the different ways you can be attacked 

There are various ways that hackers can destroy your brand, even if they never directly target your business’s website. It is crucial that you understand them all if you want to protect your business. For instance, did you know that they can share incorrect information online, plan phishing attacks by posting as if they are your business, or they can misuse your products or services to damage your company’s reputation? All of these different things can be part of the cyberattack process, so knowing how to deal with each different tech threat is crucial to your business’s success. 

If you’re going to successfully protect your brand from cyber-attacks, it’s vital that you are aware of the action that you need to take.