Regardless of the size of your company, having a website is critical to its success. People in our modern technological age desire to have stuff delivered right to their front door. These days, everyone is too busy to walk out to the market and purchase items; instead, they prefer to buy things online, which necessitates the need for a website. Through website you can tell people that yes you do exist in this digital world. As a result, having a company website is an absolute must.
However, once you do decide that your business needs a website the hardest part is finding a professional website design company that actually gets the job done right. There are countless freelancers out there claiming to be professional website designers, but you can’t take anyone’s word for it. You must do your research and find the right website design company. This is your business after all and you can’t risk hiring an amateur to design your website. There are many things that could go wrong and instead of benefitting your business growth your website can end up decreasing your current business, if done wrong. This is why it’s very important to always hire a professional website design company for your business.
The Importance Of Having A Website
People may now support small businesses by utilising the internet to “shop local.” Many business owners regard an online store as a huge opportunity to grow their company since it allows them to access customers from all over the world. Small businesses should have their own websites for the reasons stated above. There’s really no downside to having one and the upside is that you can increase your business sometimes even double it or more.
It Demonstrates That You Are Real
Today’s digital environment necessitates the existence of a website for every small company. Through a website your customer becomes familiar with your business and the products or services you provide.
Your website is the first place people go to learn about your products or services and find information about your business. Although your other online presences, like your social media profiles are important too, your website is your home base online. It’s also your digital sales rep, working 24 hours a day, seven days a week, to promote your offerings.
For these reasons, your website is critical, not only to your marketing, but to your business as a whole.
Jobs To Be Done
When you think about your website, whether you have one yet or not, the first question to ask is, what is the job of your website? You can use the “jobs to be done” framework, otherwise known as the “Jobs Theory” to help you figure this out.
The Job Theory was developed by Clay Christensen at Harvard Business School, and it’s a helpful way to look at customer needs by focusing on their motivations. The Jobs Theory is the idea that people have jobs in their lives that need to be done and they hire the best product or service to do it. Think about the saying, People don’t buy, a quarter inch drill, they buy a quarter inch hole. This is a perfect example of the jobs theory in action. When someone purchases a drill, they are hiring that drill to do the job of creating a hole in their wall. Christensen’s theory was written with products and services in mind, but it can be applied to websites.
Ask yourself, what is the job people are hiring your website to do?
Your website will have several different jobs. Some people may be coming there to find out about your pricing, while others might want to speak with your sales team.
Regardless of why people are coming to your site, it needs to help them accomplish their goals easily and efficiently. If not, you risk losing them for good. 88% of online consumers are less likely to return to a website after a bad experience. So it’s important to determine the job your website is being hired to do, and to execute on that job.
Remember, that the job to be done of your website is the one that your audience determines, not you. Focusing on your visitor’s experience and seeing your site through their eyes, will ensure that your website accomplishes the job it’s been tasked to do.