There are over 7 million online companies established, each one of them fighting for you clicks and coins. Search engines, social media and email marketing are more popular than ever, with almost 60% of the world’s population on the internet. This is great for online business owners, as you can target the 4 billion people around the world who are on the internet. The only problem with targeting people around the world is the fact that every business owner has the same idea. Starting a business has never been easier thanks to the internet, making almost every niche that you could think about entering seemingly saturated. There are affordable SEO packages that you can purchase that will make your website rank, but some companies are better than others in terms of results.
In this article we look at what it takes to get your business in front of more eyes and climb search rankings. There are over 200 factors that search engines take into consideration when assigning a rank to a web-page, although link building is arguably the most important and highly-prioritized ranking signal that search engines use. In this article, we look at link building services and how they can help your business reach more customers.
What are link building services?
Link building is a simple concept that involves more factors than you’d think. Link building is the process of hyperlinks being built that point to your website. Search engines rank web-pages based on authority, this authority is given based on how many quality links that point to your web page from other websites. Here’s an example of link building. You own site A, this is your make belief blog, where you write about your travel experiences. So far you get 10 visitors per month from search engines, with an extra 200 visitors per month from social media. Site B is a travel blog that gets 10,000 visitors per month and is seen as an authoritative travel blog in the eyes of search engines.
Site B publishes an article and uses one one of your blog posts in order to give more content to readers. They put this in their text “check our more travel news at Site A”. Search engines will now see this hyperlink (also known as a backlink), and view your site as an authoritative source. Now, your content will climb search rankings, going from page 10 to page 9, from page 9 to 6 and as you keep building these links, eventually page 1. Now this is a very simplified explanation, but the basics are covered.
Link building services are when marketing agencies will work to build links to your website in order to boost your rankings and increase your sales, traffic and readership as a result. As the title suggests, there are a lot of questions surrounding the work that SEO/marketing agencies do and if it is worth the monthly fee that you will have to pay out.
Most of the time, you will see marketing agencies sell link building services ranging anywhere from $100 to $1,000 and in some cases even higher. But what are you getting for your money?
Agencies that sell link building services carry out their services in different ways, these methods are used to cut costs and increase the profit they can make on each client. The first way that agencies carry out this link building is to buy links from website owners and put your link in the content. This is incredibly risky, as buying links is heavily frowned upon by search engines. If a search engine, such as Google, sees that your website has an ‘unnatural’, link profile (indicating they have been bought), then you may receive a penalty that puts the breaks on your ranking aspirations. It is clear why agencies would look to do this type of service, as it has great margins and is easy to carry out. However, the person buying this service is likely to pay the price in the end and the monthly fee of buying these links may as well be thrown down the drain as it won’t lead to long-term results.
To conclude, the price of buying links is may possibly be higher than the earnings that you will receive as a result of your improved rankings. Although, working with an SEO expert or agency that is results-focused is likely to be more fruitful.