So, do you want to increase engagement on your website or want to expand the reach of your business products? As you know, digital marketing is the new technological tool to make presence of your company or website and let it get to the target audience.
Table of Contents
What is digital marketing?
Digital marketing is simply an online marketing using a variety of digital tools. And we here have prepared a strategy to use all those tools and bring desired customers to your website. Not only that but changing those desired customers into prospective leads and then into sales.
Inbound and Outbound Marketing:
Before we go into the strategy, let us look into the different types of uses of marketing. One is Inbound which is solely based on customer’s trust in the product and second is outbound marketing which is outsources such as telemarketing, billboards, emails etc. Both have different strategies. Here we will discuss general strategies such as:
Three Phases of Strategy:
There are three phases of strategy. One is gaining traffic on your website, second is converting that traffic into prospective leads, and in last converting those prospective leads into sales. We will discuss these phases one by one:
Gaining Traffic:
To gain traffic on your website there are different strategies used to create a holistic approach to getting more traffic. When all these strategies are used together, they create a sound system. The strategies are as follows: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Marketing, Webinar Production, Content Marketing (Blogging & Article Writing), Downloadable Content, Offerings (eBooks, Whitepapers, Webinars), Email Marketing, Social Media Marketing, Video Production, Website Design A/B Testing, Landing Page Strategy Call-To-Action Strategy, Link Building/Earning, Infographic Design, Marketing Automation, Lead Nurture Strategy, Public Relations (PR) etc.
How we execute these strategies?
We will customize the execution of these strategies based on your website. First, we assess your website and determine what strategies are missing, and which strategies are not being correctly implemented. Then after getting this data, we determine what are the strategies being used by competitors. In this way we get a competitive edge that your website can have. We also look for the goals and objectives of the company. After going through these we build a foundation for your website.
For instance:
If your emails are not well curated, we point out the problems and then customize email strategy using different email platforms such as MailChimp etc.
If your website has broken links, this is a big issue because this way google does not consider your pages authentic and thus this hinders in gaining traffic, therefore we use search engine optimization to fix those links. SEO has many other tactics too that can generate more traffic.
Social Media Marketing:
Not only your website but we look into the social media strategies as well. Using the most holistic approach to run your business on different social media platforms such as Facebook, Instagram, Snapchat, LinkedIn, etc. is necessary. And this can happen only with the right marketing plan and approach.
Facebook:
Facebook has a tool to target your ads to the desired customers and then analyze those engagements and get to call to action. Moreover, Facebook has other tools which help in targeting.
Instagram:
Instagram also has a tool to target your ads as well as understand analytics of your profile. Understanding the algorithms of Instagram is a challenging task and our team is well versed with it.
Snapchat:
This is a new emerging tool to increase your business presence. We have understood the algorithms of snapchat and are determined to increase the reach of your products.
LinkedIn:
In case your business is appropriate for LinkedIn presence, we will provide with a strategy to target it to the desired employees and employers.
Converting Leads into Sales:
Once you have increased reach, there are different call-to-action strategies to convert the traffic into potential leads. And choosing the most suitable strategy depends on the objectives of your business and your products. And once we get those leads, it is almost possible to convert them into sales.
Digital marketing is a challenging phenomenon and we have mastered it with our talented team and our well-built strategies. And digital marketing strategy will help you more. Therefore, we help you reach your goals.
