Music blogs have become easier to create with every passing day; the inrush of pitching opportunities is overwhelming.
For every five musicians, one of them has tried writing about it. Livejournal, WordPress, music blogging has become a hobby for many to pick up and adhere to. While some music news websites have a readership under 100 unique monthly viewers, their inbox is flooded with pitches. Catching the eye of writers or large outlets can prove challenging.
“I hired a music PR company to promote my album and got disappointed with the results.” We tend to hear a lot when a musician approaches an agency to get his/her song published. It is true, too, that nobody wants to spend a ton of cash on something and then see very little come out of it. It is easy to have a clear vision of where you want your band to go and the outcomes you expect from the same. It is also essential to approach right hands to get it done.
If you have tried to reach out to media to publish your soundtrack or music, there is a possibility of getting a sound of a deep and resounding silence on the other end of the tunnel. You might have heard back from one or two out of hundreds of mails/ pitches you have sent. Even if you heard back from one underground blogger who loves the sound, and but there comes an uncertainty if will post right away.
It’s not a piece of cake to grab the attention of media when you’re a single-handed artist or a new band until you are on the blogger’s radar. Some overlooked tricks of the trade can help you beat the odds and pitch music to bloggers. These tricks can also make the difference in bringing your site to the right set of bloggers who can help you reach your music at the right place and on time.
The two major things that motivate coverage if you have started pitching after your song release. First, is your single, extended play or album release new and unreleased? Publishers/media try to cover music that is new or might pass on something that’s already out.
To earn your name in the industry is a slew and full of personalization-focused lines of advice. At the same time, it’s not always feasible to send extensive, personalized emails every single time. The same activity can get very far without some well-meaning effort in your pitches.
- The subject line: A compelling subject line is the first thing I read when I receive a pitch from a musician. When it is not of my interest, I keep scrolling and move on to the next one. Each journalist and media house are different and covers different news. Your subject line should be interesting beyond the fact that the outlet’s name is there on it. Some outlets focus heavily on specific genres and have specific preferences.
- Mail Body: Moving on to the email body, journalists fall short of relevant information. It should contain the details of your music what you want to publish in the portal or newspaper. A description of things or bullet pointers will clearly define the things you want to publish. Then you can talk about the song that you have made.
A well-defined and clear email helps to better understand the publisher about things that you want people to know and which needs to go air.
It is a wastage of time if you pitch without these things. The journalist will start dreading your name in their inboxes. It doesn’t matter how great your music or band is; if you’re pitching the wrong outlet or wrong way it might not reach to targeted audiences.
A right approach towards pitching your blog to a publisher can help to reach your target audiences. If you’re DIY-ing above mentioned tricks for pitching, there’s a very good chance that media/publisher might take an interest in publishing your content to the audience.