When running a business, you already know how vital it is to make a good first impression on your prospects and customers. After all, you never get any second chances to make a first impression. No wonder you should do everything it takes to convince your target audience to choose you over your competition.
And one of the most effective ways to make this happen is by leveraging the power of custom stickers in your marketing campaign. While using custom stickers, you connect with your audience differently and uniquely. Better, it is a cost-effective marketing tactic perfect for your loyal customers.
Unfortunately, not everyone who leverages this marketing strategy reaps maximum benefits. That is the case if you choose to take this route blindly. To help prevent this, below are some costly mistakes to avoid when running a sticker marketing campaign.
- Not Defining Your Sticker Marketing Goals
Even though promotional stickers help get the word about your brand out there, using them for the sheer sake could prove counterproductive. Furthermore, it only complicates your marketing strategy as you might struggle to get things together. Rather than waiting until this happens, it is in your best interest to define your sticker marketing goals from the word go.
To pull this off successfully, ensure you choose the correct container measurement for your stickers. This way, you can settle on stickers that perfectly fit your business needs. Keep in mind using too small or too large die cut stickers affect your product packaging look. Worse, you might spend more money than budgeted for in the first place.
- Forgetting About the Distribution Method
Now that you are finally ready to include a hologram sticker in your marketing strategy, you might be under the impression that you can use it wherever you like. Even though it sounds appealing, you should remember that stickers need to bear a unique design. Furthermore, they need to blend perfectly with the object or surface where you intend to use them.
Before you rush into designing custom stickers, go out of your way and get the message right. It will also work to your advantage if you decide where to place the stickers in the first place. That way, you will have an easy time when optimizing the size and design of your promotional custom stickers with the maximum bang for the money.
- Including Too Much Information
Sometimes you might find it appealing to include some information on your sticker. Even though it will always work to your advantage, never make the mistake of including too much information. Remember, die-cut stickers allow for more creativity to showcase your brand’s message and appeal to your target audience.
Using a cluttered sticker in your marketing strategy makes customers feel anxious and uncomfortable. That is why you should make it the norm to keep your promotional stickers tidy and aesthetically appealing from the word go. After all, it gives prospects and customers a positive feeling about your brand.
You don’t have to go through a lot for this to happen since including a white or blank space in your hologram sticker can do the trick. And this is easy to see as the white space brings a sense of calm and clarity. Better, it levels up your brand by giving it a modern appeal.
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The Bottom Line
Never allow simple mistakes to be the sole reason you can’t get the most from your promotional sticker marketing strategy. Be sure to spend some time doing your homework to order the right custom stickers for your goals without taking a toll on your business finances. Even though it might feel like a waste of your precious time, what matters the most to your business are the results it attains from custom stickers.
It is in your best interest to order your custom stickers from the very best in the industry. That way, you stand a better chance of increasing brand awareness with sticker giveaways without the hassle. So, what is keeping you from including custom stickers in your marketing strategy and driving business growth without going through a lot!
