Computer Vision in Augmented Reality

While a substantive portion of businesses still tries to embrace the benefits computer vision offers to enhance their working routine and bring performance and profitability up to a brand new level, huge leading brands like IKEA, Walmart, ASOS, and a dozen of others have gone further, welcoming augmented reality into their business lives. According to the latest forecasts, the AR market will reach $97.76 billion in 2028, making it totally worthy of your attention. 

How Are CV And AR Related?

As a matter of fact, computer vision is the father of augmented reality technology. CV makes it possible for a machine to look at the outer world and see it as a human does. It identifies all the object parameters necessary for further augmentation. Without this base, AR wouldn’t have the data to put a digitalized overlay on the real-life world seen through a smartphone camera lens. 

Augmented Reality And Computer Vision Technology For Business

The more companies start introducing AR business strategies, the more popular the question of AR business use cases gets. Once viral PockemonGo and Snapchat filters are certainly only a drop of what augmented reality really has to offer.

AR For Retail

Despite the variety of AR business applications like the ones InData Labs develops, retail seems to win the biggest set of benefits. Let’s take shopping for instance. How many times have you failed to buy something online due to not-sure-how-it-fits doubts? Today ecommerce businesses try to anticipate such side thoughts and offer the try-before-you-buy option. The best thing about this feature is that it works for any type of goods you are selling, literally from accessories to armchairs. 

AR in Beauty Industry

Before visiting a beauty salon, millions of women wish they had an opportunity to look into the future and see the result of their new haircut, nail design, or makeup look. Augmented reality and computer vision technology basically open the window to a future by introducing customized apps where clients can try on any of the look alterations they would like to be done by the salon professionals and feel confident about the result.

AR Meets Architecture and Design

Today 3D modeling is the main technology used for product designs. Whether it is about buildings, cars, home appliances, or whatever it is, augmented reality makes the whole modeling process cost-effective, non-time-consuming, and as precise as possible. Apart from industrial usage, AR can be a great help to people making home renovations or deciding on new furnishing and inside space alterations. Seeing the final picture with AR makes decision-making easier and helps to fulfill in detail any dream design ideas. 

AR and 3D Navigation

Have you ever used 3D map mode when planning a trip or simply getting acquainted with the surroundings of a place you want to invest in? If yes, then you should know how much time and money AR saves. Among dozens of navigation apps, only those with AR features stand out of the crowd. Augmented 3D navigation systems also make logistics more efficient by minimizing risks and displaying the current track situation.

AR for Teaching and Studying

Just like any other field, augmented reality and computer vision technology have changed the way children and students are taught nowadays. Innovative AR classroom apps enable them to see the information behind the items they look at, making studies highly interactive. Colleges and universities also incorporate AR into their curriculum, offering specialized programs with AR support, or launching projects, based on augmented reality systems usage. 

AR and Travel Apps

Since tourism has been put on pause due to the pandemic, travel apps suffered great losses. However, with the slow but sure lifting of restrictions, the tourism sector will revive on a greater scale. But why wait till then if AR can come in handy today? The absolute majority of tourists would gladly buy group guided tours around the city or town, art gallery or museum, or any other landmark they are in. Since such an option is currently unavailable, AR travel apps can act as professional personal guides, looking at whatever it is through a smartphone camera lens. Those who are not willing to travel for real yet can immerse into AR traveling right from their homes until the situation is back to normal. 

AR Business Benefits In Brief

Any business, small or large, is looking for ways to maximize profit, minimize resource costs, and bring innovation into the field before its rivals. With augmented reality at hand, companies are able to increase sales via unmatched customer engagement and upgrade the traditional way of business development to meet modern demands.

The Final Thought

Augmented reality and computer vision technology have entered our lives as an entertainment option but in fact, AR is the ultimate business tool applicable to any field you might work in. The ever-growing customer experience demand makes businesses work out ways to stay on the edge of the new technological wave and welcoming AR is just the decision you need.