If you have purchased anything from Apple during the past decade, you will commend how they have reinvented the customer experience. From unboxing to exploring the accessories and setting up the product, everything was utterly spellbinding. All in all, it was an exciting process as the aura of intrigue turns it into something more significant.
This shows that packaging has the potential to glamorize any product. It’s critical to invest in alluring and attention-grabbing packaging when you know that customers frequently judge products by their encasings. Today, the packaging is perceived as your product’s identity. Take Coca Cola’s bottle, for example. The distinctive shape and instantly recognizable logo help propelled its global fame.
In many instances, as with coke, the bottle is so important that they have to stick with it even though it costs more than the product. That’s why packaging must be considered an integral part of the marketing mix because it’s your last and best chance to pitch your product and make a sale.
Of course, not all items go retail, but one cannot deny that product packaging is critical to building a positive brand image. More importantly, if more than half of the buying decisions are based on emotions, it won’t be a revelation that businesses are looking to master the art of aesthetics to stay ahead of the game. This phenomenon also applies to the soap industry as many popular soap brands have grown their sales by creating compelling custom soap boxes.
Here’s how an attractive custom soap box can help you creatively grow your brand.
Packaging Conveys Your Core Values
Good packaging is more than just a color scheme and logo. Every brand has some set of core values and qualities that defines its personality. If it resonates with your audience, you can instantly build a connection. With custom soap packaging, you can reiterate these core values. This is an ideal way to reassure your consumers that you stand behind these values.
If you haven’t charted out these values, try describing your brand to yourself. Now think of a way to make your custom soap boxes reflect that. Similarly, if you think your brand is bold and vibrant, use intrepid and colorful packaging. If it’s artistic, then consider turning your packaging into a piece of art. However, if your brand is actively taking measures to reduce its carbon footprint or focusing on ethically sourced materials, avoid styrofoam packaging at all costs.
Information Makes Customer’s Life Easier
If customers need to know something before using your soaps that can help them achieve better results, print the pro tips or customer support number on the custom soap boxes. This way, people will know that your brand truly cares about them. After all, who would want to Google usage instructions after buying a product? Include all the necessary information on the packaging, so your customers know that everything there.
Think of your packaging as a real estate in order to make the most of it. Adding information not only give customers the peace of mind but also excite them about what’s inside. If you are running short on space, there is no harm in using print-outs and other materials.
Packaging is Not a Good-Bye
The packaging is the smart way to say “See You Later”. When you create great packaging, it encourages consumers to return to your business. Why? Irresistible packaging design will stick to your customers’ minds and keep reminding them about your product.
You can also thank your patrons for their purchase by sliding a ‘Thank You’ note in your packaging to convince them to return to your business. Or, offer them a discount on their next purchase. And don’t forget to share how they can connect with you over the internet.
