To answer your question, yes, indeed Chinese translation service can help expand your business.
Over time, Chinese translations have become increasingly important to businesses, and by the look of things, this can only get better. Not so long ago, a survey predicted that the total global business expenditure on translation every year will hit $45 billion by the year 2021. Well, here we are now, to bear witness as the Chinese translation becomes more and more indispensable to the global business.
The truth is, most businesses across the world would want to tap into the Chinese market, and they have good reasons for that. First, it is the fastest-growing economy and is also one of the leading countries controlling the global economy. It also creates some of the most lucrative opportunities for businesses to grow globally. If this is not enough to convince you, then statistics will.
Since the COVID-19 outbreak, businesses have been recording losses and stagnant growth, especially at the beginning. For most of them, it is impossible to predict what happens in the future. But this does not apply to the Chinese market. Why? Because, unlike all the other major players in the global economy; the Chinese economy was the only one to expand in 2020. In fact, a recent report by CEBR (Centre for Economics and Business Research) reveals that by the year 2028, China might overtake the US to become the largest economy in the world.
As you can see, businesses need to tap into the Chinese market now more than ever and even much more in the future. It follows then that Chinese translation will have a pivotal role in the success of businesses globally.
- The Winning Strategy
Hiring Chinese translators is just the beginning of your journey to success. A lot more will come into play during the process, depending on your implementation. Below are the key points to exploit when using Chinese translation service to maximize your benefits.
Leverage Your Website
In this digital era, your website is one of the most vital tools for your business. You already know how important SEO (Search Engine Optimization) is to enhance the user’s experience, brand visibility, awareness, loyalty, and the ultimate success of your business. So far, you are on the right path as long as you are not targeting a foreign market. But if you are, all that effort is useless without the relevant translations because your target audience will not understand the content on your website.
You can benefit more from your SEO strategy by hiring professional Chinese translators for your website, thus creating relevance to the Chinese market through translated content. If you do it right, the rest will come automatically.
Internal Communication and Chinese Translations
If you target the Chinese market, you will have to deal and talk to foreign stakeholders to negotiate, manage and operate effectively in your business. Hiring professional Chinese translators is the only way to make that happen; otherwise, your business is as good as dead. Examples of internal communications you can translate include,
- Business financial reports
- Business presentations
- Shipping documents
- Internal memos
- Technical documentation
Translating these and many more internal communications will ensure that every stakeholder is on the right page to support smooth operations and expand your business.
Marketing in Chinese
Expanding your business is all about marketing your brand to increase your conversion rate and increase your ROI (Returns on Investment). It is also about brand visibility, brand image, customer loyalty, customer relationship management, and so much more. But all of it comes down to one thing; communicating effectively through your marketing messages. Think about it. More than 1/3 of products that make it in the US will flop in the Chinese market. And why is that? Because these products do not take into account the Chinese culture and business etiquette.
Such products lack relevance to the local consumer and will have no room in the Chinese market.
Chinese is one of the most complicated languages. It has multiple dialects for both oral and written communications. Understanding the regional differences is necessary to provide accurate translations that are relevant to the specific target audience. That includes providing locally optimized goods and services through your branding, packaging, labeling, storytelling, and so on.
Conducting Promotions in Chinese
Running a successful promotion campaign requires a lot of planning to choose the right strategy. Some of the things you need to decide include,
- The ideal time and duration of the campaign,
- The venue
- The ideal event
- The channel to use, and so on
Understanding the specific Chinese target audience will come in handy in choosing the right promotional strategy to use.
Indeed the Chinese market is a perfect avenue for businesses to exploit and expand, and Chinese translators are at the center of it all.