Business TV: What Is It and Who Needs It?

Are you trying to think of ways to keep your customers and clients entertained while they wait at your business? Music and the radio can help, but it doesn’t keep people engaged for too long.

A business TV is the best way to keep customers happy and distracted in the waiting room.

How does business TV work? What are the rules and regulations? Can you play anything? Keep reading to find out.

What Is Business TV?

A business TV is a TV for business! It can go in the waiting room of your mechanic shop or on the walls in your gym. It’s something you put on to a channel or stream so customers can watch and pass the time while they’re waiting.

Do I Need Business TV?

A business TV can be a fantastic marketing tool. You can put ads and other rotating content on the screen to show upcoming promotions and sales you have going on.

Having a TV strategically placed in your store, shop, waiting area, or gym can keep customers distracted and help elevate the customer experience.

For example, digital signs with motivational quotes or sayings at a gym can keep members going. Having distractions like binge-able TV shows can also help them stay in the zone and work out longer.

Is It Legal to Use a TV in My Business?

There are specific rules and regulations to using a business TV. For example, you should not be streaming cable if it’s a personal account. There are options for business accounts when you sign up with a cable provider, so you can make sure you’re covered by purchasing one of those.

If you have any concerns about putting a TV in your business space, it might be worth speaking to a lawyer to prevent any sticky issues that may come up.

What Channels Are on Business TV?

So, how does business TV work exactly? Are there specific channels you are allowed to play? The channels you have access to will depend on the cable package or streaming service you decide to purchase. A business TV isn’t all that different from a regular TV. What you choose to play or stream is what your customers and clients will see.

Keep in mind that streaming services have different rules than cable when playing their content in a retail environment. Do some in-depth research and make sure you are protected if you decide to go the streaming route.

Are You Ready for a Business TV?

A business TV can be a great idea, especially if you have clients or customers who have to wait for a service to be complete. Choosing between cable and streaming is up to you and what you think will work best.

Want more business and tech content? Check out our other articles. We have a variety of content you can read about and use for your own small or large business.