Boost Your Business: The 3 Online Marketing Opportunities During the Pandemic

COVID-19 has a significant impact on various industries around the world. Many businesses were temporarily closed, but other business owners closed theirs for good. Hence, a lot of people have been significantly affected due to the pandemic. In fact, many employees get laid off from work, and others recently lost their jobs. 

Despite everything, people started to fight back against the virus. They stood up again on their feet to cope with the challenges. Businesses started to open, and employees began to go to work. Almost everything went back to what it used to be, but the fear of getting infected is still there. When taking precautionary measures, anything can be handled carefully. 

On the other hand, while many people are getting busy getting their lives back, others are also getting busy planning to get their business back on track. In times like this, most business owners find an income-generating option online. With proper planning, many have succeeded in using online platforms. Read the details below to see how these successful online business people took advantage of online marketing opportunities during the pandemic.

Social Media Platform 

Since the pandemic started, everyone is advised to stay at home. Due to the fear of the virus, many people followed this simple guideline. However, people who have been staying at home for a couple of months now find it so boring. Hence, the population of social media users has significantly increased as many people find a way to kill their boredom. 

Because of this, business-minded people took this opportunity to earn money. They produced different marketing tools to present their products and services online. They made different infographics and some marketing images about their business. It’s also important to note the different use of file formats to maximize these marketing tools. 

Marketing tools, such as photos, infographics, graphs, and charts are better to be in pdf format if you want to attach them in the email because pdf doesn’t consume much of your device storage. That’s why they are convenient to use for email attachments and for sharing with other devices too. 

However, if you wish to upload these marketing tools online, you better convert pdf to jpg. Files in jpg format are best for online uploads, such as social media and company websites. Fortunately, these successful online business people were able to observe these simple guidelines for using the correct file format. Therefore, since these people have succeeded in using online platforms, it’ll also surely be useful and effective for your business. 

Frequently Checking Emails

Due to the pandemic, most people are encouraged to stay at home. Because of this, they have enough time to check their emails frequently. They might have received emails about updates, the status of their credit or debit card in their banking institution, company-related emails, and many others. Staying at home gave most people time to check emails almost every day. 

This is another opportunity for business owners. There’s a marketing strategy called email marketing. You may have at least one or two emails a day to send to your potential customers or clients. Your emails should contain information about your products and services. Be creative in drafting and customizing your emails. Make it look like an informational email and not clearly advertising.  

Google Visits

Aside from visiting any social media accounts, many people also usually go to google. They might be looking for particular information on google. They could be searching for particular websites for fun, learning, or mainly for a way of killing their boredom.

This is another opportunity for business people during this pandemic. If your business has an official website, SEO marketing can increase the number of people visiting your site. When many people visit your website and know the products and services you offer, the chance is high that the number of customers will also increase. Hence, you’ll earn more profit.    

Takeaway

The pandemic has brought many challenges to all people around the world. However, many people remained strong and smart. Instead of keeping themselves in the four corners of their house, they made an incredible decision to use an online platform to earn money. Others might have failed. However, with the right planning and patience, a lot of people significantly earned success. You can also do the same by taking notes on the points discussed above.