Search Engine Optimisation has been contributing to an enormous amount of success in every business’ marketing plan. However, search engine algorithms are relentlessly shifting. Whether it is due to Google’s desire to further enhance the online platform’s algorithm or to deliver high-quality content on SERPS, one thing remains clear: there are always fresh and innovative ideas to apply SEO.
Now that 2020 is about to end, it is the time again where new and revolutionary SEO practices are about to emerge
Draw More Attention To Off-Page SEO
We already know that Search Engine Optimization and Web design are both essential digital marketing strategy for every business. It helps improve user experience, reaches your target audiences, expose your brand, and even convert site visitors. Remember, it all starts with stunning visuals just like sites created by WebAdelaide.com.au website design. You might also be starting your On-Page SEO by now, but do you know what Off-Page SEO is and its benefits to business owners like you?
What is Off-Page SEO?
If On-Page SEO is any strategies you do directly to your site to improve your ranking in search engines, Off-Page Search Engine Optimization, on the other hand, refers to those implemented away from your website. Its primary goal is to position your keywords in the best positions in SERPs to attract site visitors and promote a steady flow of traffic on your website. In a nutshell, it helps improve your site popularity with the use of link building, social bookmarking, writing content for external publications, local listings, and social media marketing.
Why is Off-Page Optimization Important?
Off-Page SEO is important because if done well, this helps tell search engines that you are a valuable website to other internet users. Every single link you get from other sites will serve as a recommendation from others. If you’re no expert in Off-Page SEO or has no time to do it yourself, it would be best to hire professionals who offer both SEO and Web design and development. This will ensure that someone who is reliable, knowledgeable, and experienced can work on your Off-Page SEO the right way.
What are the Benefits of Off-Page SEO?
Now that you know what Off-Page Optimization is and why it is essential for your business, it’s time to understand its benefits. Remember, one can only enjoy optimal benefits of Off-Page SEO when you do it the right way – and the best way would be taking advantage of SEO services.
It Helps Increase Your PageRank and SERP Ranking
When it comes to Google, links are considered as votes. However, not all votes are created equal. Some are far superior to the others. Google PageRank is the system Google uses to count your links and uses these links to determine which pages are more valuable than the rest. Along with other things, this will determine how well your rank will be in a search. With the help of Off-Page Optimization, you help increase your chances of appearing in a better position in SERPs.
It Helps with Your Website’s Exposure
With an increased PageRank, you’ll have a better ranking in Search Engine Results Page thus improving your chances of exposing your site to potential clients. If they can easily find you in their searches, there is a higher possibility of them clicking on your website.
It Helps to Increase Website Traffic
Off-Page SEO is capable of driving enough traffic to your site and turn them into convertibles. With increased exposure, PageRank and SERP ranking plus an incredible SEO and other digital marketing techniques, you’ll be able to convert potential clients into real customers.
There are many ways on how to build your Off-Page SEO. However, it all depends on your budget, your objectives, and your business needs. Don’t take Off-Page optimization for granted. Take advantage of your digital marketing company’s advice and maximize your business’s potential to grow, earn, and succeed.
Discover New SEO Applications
Google is about to implement a few alterations yet has massive effects in digital marketing particularly in SEO. For marketers and entrepreneurs who always want to prepare ahead, here are the top practices that are predicted to dominate the world of online marketing this coming 2019.
As odd as it sounds, this technique is perhaps the most recent and innovative idea for Search Engine Optimisation. Content Clustering or Topic Cluster is a method in which websites are structured through clustered information. Simply put, a page will have one pillar which will act as the main hubs of information. And then each subtopic’s page is linked through it.
The primary purpose of its creation is to elevate the level of user experience. Analysts found that users prefer to know how each page is associated with one another at first glance.
On the other hand, websites are not yet using this structure. And if not implemented immediately, it can affect the site since Google, and other search engines are already changing their algorithms.
With Alexa, Google Home, and Alexa’s popularisation, voice-based searches are growing swiftly in number. A report conducted by Google said that voice search takes 20 percent of the overall mobile phone queries. As such, it is not surprising if, in 2019, it will play a vital job in SEO.
For a head start, here are a few tips & tricks to dominate this area:
- Prioritize long-form (over 2, 300 words) and informational content.
- Optimize and align content with the kind of inquiries made through voice searches.
- Use long-tail keywords that are phrased with how a user will speak when inquiring
- Speed up the page’s loading time
Elevate the Role of User Experience
Whether it is 2018 or 2019, the user-experience-oriented websites will always be every search engine’s priority. And a low user experience score can negatively affect a web page’s ranking. On a lighter note, to improve this aspect, marketers need to have profound knowledge about user/consumer behavior.
Here are a few points to remember to improve a brand’s user experience:
- Offer informative and compelling, yet simple content
- Cut off unnecessary pages in the site
- Look for fresh and exciting topics your target audience will love to read
- Fix the website’s content in an intuitive and structured hierarchy
- Incorporating videos to provide quick info
SEO Is Always Relevant
Search Engine Optimization has been contributing to a massive amount of assistance in marketers, especially entrepreneurs. And no matter the year, SEO will always be relevant in the field of digital marketing.