Who doesn’t want more sales or apprehend related targeted leads? If you are an owner of online business or a retailer shop, customer experience should be a crucial option of your business strategy, all the time.
Unfortunately, many business owners don’t get the expected customer. This is because they are unaware of the tips and tricks of improving conversions after a visitor visits your landing page. For more info visit MECLABS. The proper landing page optimization technique will surely encourage and inspire customers to make the intended action, boosting sales along with the engagement.
Table of Contents
Here we shared the best practices about landing page tips. Read them carefully.
According to Joe Chernov, “A company looks smart with good marketing strategies, while a customer feels great with great marketing techniques.”
This is incredible wisdom that you may follow to improve conversion rates.
When planning conversion tricks, think about how you can make your customer feel smart, excited, and inspired.
Start thinking about the specific goals of your customer and make a headline according to the goal.
You may lose conversion due to the visual clutter, so it is advisable to keep the landing page design as much as simple.
Dropbox is an excellent example of “simple design.” The design of the Dropbox landing page is so simple that it doesn’t contain many words and communicates with the customer that meets their purpose.
On the Dropbox landing page, you will find 5 elements above the fold. Out of these 5, 3 of them take their place in a navigation bar space quite comfortably due to their small size. The number r4 element provides a subtle visual. While CTA is focused on the last one.
A recent report by Statista showed that 48% of internet traffic is coming from the mobile device. More importantly, over the last 5 years, stable increase has been happened.
Finding the idea of an ideal mobile-friendly website must get priority when planning for landing page optimization. You can start by planning your possibilities for the whole digital journey. Also, learn to understand how customers are cooperating with the landing page using their mobile device.
Once you gather the required information, follow the below bullet points meticulously.
Ask yourself, will you stay on a landing page that takes too much time to load? Undoubtedly, the answer will be NO.
Fast page load time is crucial, not only for SEO purposes but also for keeping the profits high. Slow load time will have the below impact as per the report shared by Crazyegg:
Customer behavior depends a lot on the website’s performance. So, you have no other choice except to increase the page load speed by doing the following.
Your landing page should look and perform similarly, and it must not differ from device to device. Reliable brand experience is significantly crucial, which will confirm that your landing page is responsive.
Remember, non-responsive landing pages will see a reduction in their ranking in the SERP.
So, website design company Jordan always prefers to build a responsive website for their client. They believe it is necessary somewhat than a solution. When building a website, they follow the below criteria:
The truth is, without a quality landing page, you will be unable to convert your visitor to a potential customer. By combining elements of natural human psychology and marketing strategies, users can create powerful motivational hooks that entice visitors to take necessary steps!
What landing page optimization tips and tricks do you follow to increase the conversation rate? Let us know by commenting in the below box.
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