It’s not rocket science but there’s a lot of work that goes into building a brand identity. For some, it takes years while others, months.
It all depends on the side of history you choose to be. If you want success, then working with an agency like , is in your best interest.
And if not, this article will show you how to be creative about your brand identity, what it is, and why it’s so important.
So let’s get to it.
What is Brand identity?
For a while now, there’s been different answers to this question. Some say it’s the brand logo, the design, or even the color. While others, see it as an intricate feeling you get on the mention of a certain name.
For example, a simple mention of the word Coca-Cola creates a picture of a sweet soft drink. While for something like Amazon, it’s an online retail Giant.
Whatever the case, this is what makes up a brand Identity
Components of a Brand Identity
- Design System
- Data visualization
- Interactive elements
- Video and motion
- Web design
So how is it crucial for any business?
Why it’s so important to be creative with your Brand Identity
It’s the Face of your Business
The business logo is the first thing people get to see. As such, you want to make it memorable by keeping the design simple and clear.
For example, the logo color should be easy on the eyes, not too shouting or very dull.
It Builds Credibility and Trust
A creative brand identity brings credibility. And for that reason, people will trust that you are a legit company that offers quality services. They’ll want to associate with you more, and in turn, help you grow.
For this to happen, you have to be consistent in the picture you show the world.
It has an Advertising Impression
With a creative brand identity, your business will sell itself. It will make a lasting impression on potential buyers, and excites the existing ones.
It’s your Company Mission on the Line
The purpose of a business revolves around the brand identity. It’s a statement for what you stand for. So the creativity must be at the level best.
So how do you it, in the first place? Here some ideas to get you started;
How to be Creative about Your Brand Identity
Your brand must be original and not some copied version, on the web. The message shouldn’t sound too cliché or salesy either. Instead, it must have an angle, which stands out to the world.
But sometimes, this is easier said than done. And it’s better to get advice from a reputable marketing agency, when stuck.
Make it Sincere
You always want people to have a good story to tell about your business. And for that to happen, you must be true to your word and treat your clients as human beings and with a personal touch.
Show them that you care about their wellbeing through your mission statement. And above all, make them feel appreciated.
If you want to stand out, then your brand identity has to create headlines. You can try something like taking a stance on a controversial matter. Yes, it may isolate you from some people, but the ones who remain become loyal.
For example, brands that chose to stick on the subject “Black Lives Matter” now, have a loyal fan base.
The standard which you offer service should remain consistent. Your message must be precise and predictable. In fact, people should know what to always expect from your company.
Understand Your Niche
Your brand identity should show people that you relate to their challenges. The brand message must resonate with the market at a deep level.
Have a brand name, design, color, and mission statement that is clear. Something that people can see or find with ease, that way, it becomes more memorable.
Being creative about your brand identity should rank at the top of your list. After all, it’s what determines your success in any industry.
Always make sure your brand identity sticks out from the noise and is simple, authoritative, and clear.