Automotive SEO: How Car Dealers Can Use SEO to Increase Sales

If you own a car company and are wondering how to use SEO to gain customers, you’re not alone.

SEO, or search engine optimization, has become the primary buzzword of all modern marketing departments. Yet, most businesses don’t specialize in SEO, and employees are so busy they may not have time to learn how it works.

Fortunately, you don’t need to be an expert marketer to use SEO. In fact, all you need is a little training to get you started.

Keep on reading to learn all about automotive SEO.

Table of Contents

Why Automotive SEO Is Necessary

You might be thinking: “But we’re a car company. Shouldn’t we just focus on delivering good products and services?”

Delivering quality remains important, but today, you need more. Most people look online before stepping into a car dealership. In fact, most customers only visit two stores before buying a car.

This is why being on top of the search engine results is critical. If you even want to get people through the doors, you’ll need to make sure they’re one of the first companies they see.

Challenges You May Face

SEO for car dealerships is a bit more complicated than it is for many businesses.

Most companies have one or two main brands or services. Car dealerships, on the other hand, have several components. They sell both new and used cars from different companies. Most also run a service shop, which could be a business by itself.

To accommodate your complex business, you’ll need a complex SEO strategy.

Below, we’ll go into some techniques that will help you improve your SEO.

Know Your Keywords

One of the bedrocks of SEO, keywords help search engines know how to rank your content.

When someone types a phrase into a search engine, the algorithm takes all of the web pages on the internet and tries to match the user with the best results.

It looks at several different aspects of a page, including whether or not it includes the words for which someone has searched.

As such, you should use a keyword research tool to know which words to use for your business.

Use Keywords Across the Board

The more your keywords show up on your site, the more likely you are to rank highly!

Instead of crowding your web copy with the words, however, sprinkle them everywhere. This includes your home page, blog posts, titles, and meta descriptions.

Take Photos

Google My Business also uses photos to improve search engine rankings.

If you add photos to your Google My Business listing, you’ll be able to rank higher in searches and bring in more customers.

To make a Google My Business profile, you’ll need your dealership’s name, URL, and contact details. You may also wish to include videos and information on your services or history.

Need more information? An automotive SEO company can help you get off the ground.