Imagine this: a lush, freshly mowed green field, cabaret styled seating and a beautiful printed canopy tent providing wonderful shade to visitors. A perfect, picturesque afternoon. Whether you’re entertaining board of directors of your company or participating in a tradeshow, a covered green area is the best way to increase the usable space of your business.
And as we all know; nothing provides brand visibility like customizable canopies!
Being in the industry for over 15 years has made us privy to little things that make or break any outdoor event. Even the most seasoned experts overlook these trifles in the rush to prepare, preventing potential customers and clients from having a good time. Unfortunately, the devil is in the details.
It doesn’t matter how good your products are. It doesn’t matter how ahead you are on competitor’s shortcomings. A first-time visitor will take a moment to decide based on how your booth appears to them. As simple as that.
We’ve prepared a 5-point checklist to transform your commercial canopy into a lead magnet:
Question 1: How does my custom tent appear?
Think of a business event as a date. You look your best because you want to impress your date, right? You take care of even the smallest aspects of your personality – right from how to walk to what you discuss.
Similarly, for any event, your commercial canopy must entice onlookers and passers-by. That chemistry has to be present otherwise, nothing matters. Would I walk in a stall like my own? Is the lighting adequate? Is the floor comfortable to walk upon? These are just some of the questions you must answer before the D-day.
The following tips will help you in making your tent impeccable on the day of the event:
Question 2: Is my commercial canopy noticeable from a distance?
If several competitors are participating in an event, the only way to stay one step ahead of them is to create a stall that steals attention from afar.
Question 3: Will guests be comfortable inside my booth?
Most tradeshows and exhibitions are spread over huge areas with limited seating. If you allocate some space to create a lounge-like rest area out of your booth space, people will appreciate a chance to sit down and relax. You can also add mobile and laptop charging docks in case of limited space.
Use this chance to introduce your business and products. Consider adding a screen that displays an engaging presentation about your brand, products and services. You can also keep flyers and brochures next to the charging bays, to give people something to flip through while their phones get charged.
Question 4: Is my booth boring?
Canopy tent set? Check.
Flyers? Printed.
Charging docks? Added.
…yet no visitors. Oops.
Probably because you cannot engage the footfall you’re getting. Up the ante of your booth and uplift the spirits of visitors with fun-filled engaging activities. The onlookers and passers-by will also be tempted to participate. Prize giveaways are a popular choice among tradeshow exhibitors.
You can offer giveaways and freebies for:
If you think all this is too much, consider adding a mascot to pique the interest of onlookers. They can dance, juggle or blow away bubbles, keeping everybody around your booth engaged and amused.
Question 5: Will people remember my booth after the show is over?
The idea behind the entire exercise to set up a custom tent and make it engaging is to leave a lasting impression in the minds of your visitors. You may have collected good leads but what’s the point if they respond to your call or text with a ‘not interested?’ message?
By now, you must have gained a deeper insight into how visitors think and act, at exhibitions and tradeshows. Your branding essentially begins from the moment you install a canopy to the time your first lead converts. Use these ideas for your next event. If you require a commercial canopy, share your requirements with us at 844 243 6981 and our representatives will get in touch with you.
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