It is a general misconception that the higher up you are on the corporate ladder, the easier your job is. However, in reality, this is not the case – the bigger the position, the more responsibility you have on your shoulders. That is because you are accountable for the people working with you, hence the busier you get. And considering C-level executives are the crème de la crème of the business world—the very best at the very top—their day-to-day is without a doubt very hectic. This is why the life of C-level executives is usually planned to the minute. From the moment they wake up to the last meeting they take in the day to everything that has to be put into an itinerary, making sure they achieve the mountain of tasks they set out to do every day.
For most, lunch and dinners turn into another venue for meetings and client meetups, and the focus shifts from sustenance to business. However, given the high pressure of their role, not prioritizing their health can lead to the development of long-term medical disorders such as hypertension, heart conditions, diabetes, etc., and even cause them to lose their edge in the long run.
Identifying these risks and a lack of substantive health programs targeted specifically at this level of business executives, celebrity nutritionist Ann Claiborne has laid the foundation for Customized Concierge Nutrition. The prime objective of the company is to help the 1% live up to 100% of their potential.
Their customized nutrition plan for C-suite executives is a white glove, all-inclusive service that handles all things health and nutrition, freeing valuable time for the high performers to focus on what they do best. The process, from start to finish, is focused on providing all-around service to such individuals, no matter where they are.
Ann has devised the plan to have a very methodical approach to nutrition so it can fall right in line with the kind of lives these executives live. Once someone signs up for the project, a team of dieticians, nutritionists, hormone therapists, and functional nutrition specialists is assigned to them that perform a complete medical assessment to ascertain their nutritional needs. Following that, a customized meal plan is created. Finally, each executive is assigned a round-the-clock personal nutritionist to answer any questions and offer guidance when needed. The company also joins hands with personal chefs and food delivery services based on what the clients require.
Additional features that really prove the depth of thought that has gone into creating this company are: dining out recommendations and travel accommodations. Basically, once an executive signs up for the plan, they are assisted with their nutrition needs no matter where they are. In fact, if need be, the assigned nutritionist can call ahead to restaurants and set up the menu in advance.
The renowned celeb nutritionist believes that although C-suite executives all belong to a particular corporate class, it doesn’t mean that they are replicas of one another. While they may live similar energy-intense days, their needs may vary drastically. This understanding is what sets Ann, as a nutritionist, and Customized Concierge Nutrition, as a brand, apart from others.
Ann Claiborne has been involved with advising high-end clients for the past 22 years. According to her, this vast experience has enabled her to be able to relate to people from all walks of life. “I not only quickly identify my client’s true needs and problems but also solve them immediately—oftentimes before they themselves even realize what was lacking. It’s an intuitive thing I’m not sure you can teach,” she shared on a parting note.