Amazon sellers wait for nothing as anxiously as a new tool, update, or feature that might help us all in a way. Thus, every once in a while, Amazon does something creative, just like this quite recently they have introduced a brand-new rollout tool called “Manage your Customer Engagement” – interesting right?
What’s the main benefit? Engagement efficiency. This tool allows brands and shops to drive better engagement with existing customers along with a retention increase in emails. So, let’s get into the details about who is eligible, and how to use this properly!
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Manage Your Customer Engagement Tool – An Overview
As a seller what are your main goals? Well, to increase the visibility of your new products to your customers. To make sure your customers are loyal to you and have long-term relationships. And to be able to market directly to your loyal customers to make sure they don’t go anywhere.
Well, this tool covers all this. So, you want to make a new product announcement to your already-there customers? The customer Engagement tool has got you covered now.
The Big Question – Eligibility
If you are thinking by now that this new amazing tool would not be given free usage to all the sellers, then you are wrong. Yes, all you need is to be an Amazon agency or seller with a registered brand to be able to avail of this new tool. Now that you know you can use this tool, read along to know How to use it —
Setting up and Making it Work
As an Amazon seller with a brand, you must already know what is a store’s page. There, just make sure to quality-oriented posts to engage your audience. Then set up an email campaign in Manage your Customer Engagement tool. Don’t know how? Well, just follow the steps.
Upload your logo
Make sure your logo is something that is going to get stuck in people’s minds. I’m sure you already have a good logo, but if you do not then invest in it before even thinking about getting anything else done.
Your logo must be in a horizontal layout. Simple enough, the dimensions are 3 by 1 and must have a plain white or plain black background for JPG files and a transparent background for PNG files.
Okay so, you can not add just any product here. Your product must meet the following criteria.
- Must be a recently launched product.
- Available for first-time purchase on Amazon (within the last six months.)
If you have such products, then select any good ones. Otherwise, do add them to your store’s page.
If you don’t know Amazon’s product image requirements, then go and read them before going any further. Once you have read through it, create a good product image for your product and upload it here. Tip: the image is going to make half your leads, make sure it’s as engaging as possible.
Your campaign is almost ready, and you have 5 business days to send it. Just select the time from Monday to Friday, anything that works for you and your audience, and schedule the campaign.
Well, this part might get a little tricky if you haven’t given your best to the campaign. The campaigns are not going to be reviewed by bots, or just be approved without any checking. Amazon claims that they have a separate moderation team who will make sure nothing fishy is going on here. They will check and make sure that your content is up to the requirements and the Amazon standards.
How much time to be precise? Well, it will take a minimum of 72 hours for the image assets to be approved, or rejected. So, sit tight, and make sure you have planned ahead in case the campaign is rejected.
The rejection will be an utter waste of time, thus make sure you read the requirements in detail to adhere to them and get your campaign approved in the very first attempt.
What sellers usually overlook is their audience, and where they are from. For example, if you are going to schedule your campaign for Monday, make sure there is no national holiday around your customers. That will simply divert their attention and they might never get to the buried email at the end of the week.
To see and understand your audience is the soul of marketing. This tool is amazing for it makes the job easier, yet it might not be enough.
If you take pride in customer loyalty, then make sure that it stays intact. Your Amazon customers are there with you for a reason, and you have to ask yourself, what is that reason? Is it your quality? Or your innovative products? Whatever it is, highlight that and make it your branding identity. When you are going to be campaigning, make sure your brand identity and characteristics are highlighted.
Plus, there can not be put enough focus on the logo and the product image. The product image is going to represent your product, and humans crave graphic approval before reading the text. Make sure the color scheme matches the product, make sure it is not too pinching for the eyes, and there is enough information on the image to get the job done.
If you are not investing, then do invest in the graphics and a proper copywriter to make the content more engaging and friendly.
I hope this article helped you in your Amazon seller journey. It is not an easy process, and sometimes more than one campaign is going to be what it takes to reach perfection and proper leads. Yet, the focus should be to secure loyalty first with this tool and then focus on new leads. If you want to read more interesting news and insights, along with tips and tricks about Amazon selling then do visit Olifant Digital.