There are two main phases in e-Commerce marketing: presentation of your product and making sure people know about it. The keyword for the latter is “traffic.”
Marketing strategies focus on conversion and traffic using different methods; however, making your product look attractive should also blend well into your traffic generation tactics. Without a good place to land, no-one wants to navigate your website, let alone convert. Your traffic must want to both stay and interact.
Consumer Experience Counts
It is frustrating to see how many e-Commerce businesses still don’t understand this basic principle.
Long loading speeds for extensive product catalogues might be forgiven by someone familiar with a brand or looking for one specific item, but this will not succeed at driving new traffic.
Landing pages packed with buttons to click, ads, and CTAs make new visitors suspicious of the owner’s intentions. Sudden pop-ups often frustrate and turn off visitor activity.
Low transparency from page one might generate a little engagement. That is until visitors realize they have to scroll through pages of small print. Low-quality, plagiarised content is a marketing sin that most visitors recognize within a very short space of time. And the modern Internet user is swift to decide if a website is worth their time or not. They are used to the many tactics of marketing departments.
In short, visitors know a quality website when they see one. This means that when you want to generate website traffic, you first need an excellent website design.
Web design is a vast field that encompasses media choices, content, color, font, speed, navigability, user-friendliness, clear CTAs, responsiveness, social buttons, language use and translation, 404s, internal links, products, services, and countless others parameters. It is so much more than creating a pretty page.
Bounce Rates Often Mean You Are Boring
It is the quality of your website that determines the majority of your bounce rate, too. A bounce rate is much more than a piece of data that tells you if your online presence is attractive or not. The Google algorithm uses this data to rank your site. And these rates can be frighteningly high.
The average site can expect a little over 3 minutes of visitor interaction, just under five page views, and a bounce rate of 40.5%. Retail sites often achieve less than 40%, and simple landing pages are renowned for achieving an excruciating bounce rate of up to 90%.
Testing, Testing, One, Two…
Never forget that website design makes the difference between visitor interaction and low ranking on Google and other search engines.
You need to consistently focus on your use of ads, keywords, targeted content, design, load times, and external links to make sure visitors stay on the page for longer than one second. Or, if they don’t, at a minimum, click on a link to another of that domain’s pages, and stay there.
Engagement is vital to the Google algorithm; calculations depend both on the length of a visit and that person’s interactions.
A/B testing comes into its own when making adjustments to your online identity. This can be a significant problem if you aren’t generating enough traffic. Many marketing agencies working with startups have found a way to get around this problem – with paid website traffic.
Providers such as Webtrafficgeeks supply masses of real targeted visitors who can generate the necessary data without needing to test it on people already familiar with your site. You kill two birds with one stone – gathering meaty chunks of data and, at the same time, introducing thousands of new visitors to your online brand.
Good Design? Now Generate Traffic
The moment your well-designed website is up and running, it’s time to concentrate on generating visitors. How you achieve this should involve more than one strategy and more than one channel.
As you might be aware, the backbone of traffic generation is Google. By researching and integrating keywords, reducing bounce rates, increasing engagements throughout the site, and linking to your own and other high-ranking sites, you optimize your website for that particular search engine.
While Google represents the gold standard of global search activity, e-Commerce concerns trading in Russia and the Far East should include engines like Yandex and Yahoo in their SEO strategies.
Smaller internal search engines are often ignored but can make a huge impact on visitor numbers.
The Etsy search engine algorithm, for example, is a complex mix that has become personalized to individual experiences, much like Google. Yet, it implements different parameters. If you sell on Etsy, it is worth talking to an expert team.
Etsy Geeks was the first agency to focus solely on Etsy success and the only one to refund your investment if they don’t make good on their promise to rank you extremely high on this shopping platform’s search listings.
The SEO path to traffic generation requires investment, extensive marketing knowledge, and time. Even so, when done well, nothing beats it.
Ads – Display Your Brand on Google
Another top way to increase traffic to your website is through ads. Again, Google Ads is the service of choice, although this has led to fierce bidding wars for top advertising keywords.
While you are only charged for interactions, rather than visitors, each visitor click can cost in the region of $1 to $2. For smaller businesses or startups, clicks add up. It is estimated that small to medium enterprises put aside up to $10,000 for Google-based ads alone.
If ROI is high, these costs are justified. Smaller concerns might want to consider Google Display Network ads that cost less per click. And you will also need to calculate in professional ads management and even PPC management tools to get the most out of your investment.
By the way, if you are using Google Ads and paying for traffic from web traffic providers, make sure you only order 99% AdSense safe traffic. 100% safe is impossible due to the character of the code.
The only way to get quick traffic to your website is to pay for it.
Every other strategy, from influencer networks and backlinks, SEO, email campaigns, quality content, ads (although much less slow than these other sources), and a social media presence, require time and knowledge to bring in enough visitors.
Ultimate Web traffic has several tips when it comes to generating traffic from these less rapid sources, but also supplies paid targeted, 100% human, 99% AdSense safe traffic.
This is the type of traffic you can buy and implement for various purposes:
- To run hand in hand with another campaign
- For the Google algorithm to see you own a popular site, and rank you higher
- To increase brand awareness across the board or within specific niches
- Bigger data for A/B testing
- To research new potential (often surprising) niches for your product or service
Even from the most reputable provider, paid traffic is not a strategy to be used alone. And sending paid traffic to a low-caliber website is not only a waste of your investment, but it could also damage your Google ranking. Even so, a mediocre site is unlikely to be top of the Google SERPs for long, whether you pay for website traffic or not.
And keep in mind that human (not bot) paid traffic has the same potential as organic traffic. If you present something of interest to human visitors and make this presentation a simple, honest, and smoothly-running customer experience, even paid traffic converts.