We all can relate that most of the things we buy have less to do with their utility and more with how they look on the outside. We have fallen some time or the other for a product just for its beautiful box. This shows a lot about the human psyche. And I won’t even doubt for a second why businesses work so hard for months and spend so much on their packaging.
Today, packaging has become the real king. It is one of those silent yet very powerful sales-men that a brand uses to communicate its values to the customers. It makes up the first impression in the minds of customers and, when chosen carefully, governs their purchasing decisions to a great extent; and of course, safeguards the goods from outer damage too.
is surely a mark of the company being detail-oriented and quality-conscious. Thus, a business setting aside thousands of dollars to achieve attractive, practical, and robust designs is nothing insane; it does reap the fruit in the long term.
Now having known its importance, I am sure you are inspired to rework on yours. If you have started and want to figure out the right packaging for your needs, the following tips will be of immense help –
- Know Your Product
When you understand the product you plan to sell, its size, the material it is made of, and the fragility factor (if any), you are able to make complete justice to its packaging. If it is delicate, you develop a more secure box. If it is large, you take account of its dimensions for investing in appropriate. Doing so saves your logistics team from unnecessary hassles.
- Understand Your Target Audience and Selling Channel
Your packaging has to appeal to your consumers. You have to be clear on who is going to buy your product. It has to be made accordingly – whether for men, women, or both or children. Also, you need to evaluate which selling channel to opt for, online or offline. Sometimes the protection can win over aesthetics and vice-versa. Go ahead with the design process only after that.
- Decide on the Material
You might love the fancy design your graphic designer gave you, but you have to keep in mind that it has to travel hundreds of miles with the product’s weight inside. There is not much problem with lightweight items. But for delicate and glass items, you wouldn’t want any breakage on the way so, get the packaging material that has enough strength to it.
- Gauge the Financial Implications
A good product packaging doesn’t have to come at the cost of a financial constraint. Many brands are overdoing the concept, killing their precious time and budget over the appearance of the packing boxes. Sure, aesthetics add value but not always. Hence, designing must be done systematically to bring an additional return.