Great businesses are built product by product or service by service. The consumer market is a constantly changing one. The trends evolve and change over time. But there are some constants that consumers look for when it comes to products. The best products are the ones that meet a real or perceived need. Of course, food products might fall under the real need because everyone needs to eat. Here are some of the qualities that consumers regularly look for in consumer goods:
Convenience is Vital
Convenience is about the product being easy to use, find, and buy. It also includes the ability to return it if you’re not satisfied with the product. Consumers want convenience because they don’t have time for anything else. The easier something is for them, the more likely it will be that they will purchase it again and recommend your brand to others as well. This might mean selling frozen burritos for a quick meal on the go or frozen sandwiches that just need to be reheated.
Affordability Matters
While not everyone cares about price, everyone cares about price. Depending on your target market, will the audience perceive your products as affordable or not? When you are promoting your products, make sure you understand the perception of value that your target audience has. Often when deciding between two items that are similar, people will choose the slightly less expensive option.
Quality is Key
Quality is critical. No one wants the seams coming apart in their favorite pair of jeans after only a few washes. When you are developing consumer goods for your business, make sure you focus on creating the highest quality product possible in the price range. Quality is a subjective term, but it’s an important one to consumers. They want to ensure that they feel like their money was well spent. Don’t use cheap fillers in products that customers expect more purity. This goes for things like supplements, drinks, and even frozen foods.
People Want Flexibility
Flexibility is an important factor for consumers because it allows them to use a product in multiple ways when it makes sense. Creating a product line that offers this quality can help draw customers in and help you sell more products.
Durability is Important Too
Durability is a measure of how long a product will last. Consumers want to know that their purchase will give them the best value for their money, which means it should be durable and able to withstand use over time. Durability also includes how well a product stands up to wear and tear, as well as its ability to withstand environmental factors like rain or sun damage and still look close to new. When customers buy things like camping gear for instance, they want to be sure that it’s not going to fall apart after just a few weekends in the wild. They want something that can stand up to the elements. Warranties help ease customer concerns so that if the product breaks too soon, they can get a replacement.
Unique Features/Benefits
Is your product unique? What makes it different from your competitor’s products? These are the kinds of things that consumers are looking for. In the world of marketing, it’s important to be able to communicate what makes your option different from another. Customers look for these distinctions especially if they are thinking about trying a new product.
Brand/Status Symbol
A brand is a status symbol. It indicates quality and uniqueness, which are important to consumers. A good brand will have a reputation for reliability and consistency in its products. Customers who buy these brands know exactly what they are getting. Consumers sometimes love being able to flex their status, especially on social media through the brands that they love.
Easy to Use/Understand
Consumers want products that are easy to use and understand. If a product is hard to figure out, it breeds frustration in the consumer. If you want to help customers, make sure you include clear instructions as needed and that they know everything they need to make the product work correctly. If you’ve ever messed up the home screen on your smartphone for instance, you probably know how hard it is to get it back the way it was.
Leverage RIVIR to Promote Your Products
Being able to create great products that customers love is important. You also need to be able to communicate the core benefits of those products and get them into the right hands. Businesses that leverage RIVIR product development can get connected with manufacturers who make quality products and retailers who can sell them. It helps businesses create connections that benefit everyone.
