If you have wanted to increase traffic and conversions on your eCommerce site, you need not look beyond eCommerce SEO services.
While SEO (Search Engine Optimization) is generally perceived as an efficient tool that attracts and improves traffic to a blog or website, it works amazingly well with eCommerce portals as well.
Recent research by the best SEO company suggests that SEO is the number one strategy used in inbound marketing.
The sales stats have a direct correlation with your rankings on Google, Bing, Yahoo and many other search engines.
However, SEO has much more potential to be leveraged than just ranking up high in Search Engine Result Pages (SERPs). It also prompts and persuades for more purchases.
Let’s quickly dive in to look at 7 SEO hacks that we recommend for boosting sales on your eCommerce site using SEO:
Table of Contents
It is a no-brainer. Targeting the right keywords is an open secret to win with SEO. However, when it comes to scaling your eCommerce site, the process of finding the golden keywords takes a slight shift.
One shouldn’t rely on a single keyword research tool. It should be a combination of, say for example Ahrefs, Keywords Everywhere, and a lot of logical reasoning and common sense. Over the years, we’ve noticed that the local search results pop up quickly and frequently.
Betting on and mastering the techniques of finding long-tail keywords helps you to move fast up on the ladder. Amazon is the goldmine for locating such long-tail nuggets for your e-commerce site.
It’s harsh but true—Google algorithms value backlinks on top of almost everything else.
So, how and where do you get such links? Follow the below steps to get useful quality links:
Even after neatly arranging everything, you could still struggle to rank on the first page. To let Google do justice to your pages, ensure the pages are put in a sensible and structured manner. Get organized.
Doing the following will help your pages make more sense to Google crawlers.
No matter howsoever SEO gets more elegant and precise, Google algorithms will be coded to sense and serve the best content and a pleasing and unique UX for the searchers.
The following strategies allow you to create a UX that appeals to your readers:
We understand that you are most likely to be knowing this. However, we will walk you through how to optimize the product pages quickly and effectively:
It’s like this – no one would want to allow into his house a person who looks dangerous, wears scary clothes, is arrogant or displays disrespect, and emits negative vibes. Similarly, if your site is still HTTP, it’s the same thing. Weird analogy, but you got the point, right?
Chrome now displays a red flag outrightly to HTTP. It is a huge red flag warning that adversely impacts the rankings.
Someone once said – what could be measured could be improved. Well, this stands true when it is about monitoring your SEO stats. Use SEO tools like Ahrefs and keep a sharp eye on it. Even if you know this, are you doing it consistently is the question you need to ask yourself.
In a nutshell, it is justifiable to say that excellent and aggressive SEO is not about being optional. The question is, how well you do it. If your competitors are earning the golden spots on the first SERP, it’s merely because they have chosen to do more of the seven strategies discussed above for their SEO campaign.
There’s still a substantial share of the retail available to online retailers and eCommerce solutions providers who value keyword research, produce relevant, consistent, and connecting content, and keep a tab on the site’s form and function.
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