If you have wanted to increase traffic and conversions on your eCommerce site, you need not look beyond eCommerce SEO services.
While SEO (Search Engine Optimization) is generally perceived as an efficient tool that attracts and improves traffic to a blog or website, it works amazingly well with eCommerce portals as well.
Recent research by the best SEO company suggests that SEO is the number one strategy used in inbound marketing.
The sales stats have a direct correlation with your rankings on Google, Bing, Yahoo and many other search engines.
However, SEO has much more potential to be leveraged than just ranking up high in Search Engine Result Pages (SERPs). It also prompts and persuades for more purchases.
Let’s quickly dive in to look at 7 SEO hacks that we recommend for boosting sales on your eCommerce site using SEO:
1. An Extensive Keyword Research Lays a Solid Foundation:
It is a no-brainer. Targeting the right keywords is an open secret to win with SEO. However, when it comes to scaling your eCommerce site, the process of finding the golden keywords takes a slight shift.
One shouldn’t rely on a single keyword research tool. It should be a combination of, say for example Ahrefs, Keywords Everywhere, and a lot of logical reasoning and common sense. Over the years, we’ve noticed that the local search results pop up quickly and frequently.
Betting on and mastering the techniques of finding long-tail keywords helps you to move fast up on the ladder. Amazon is the goldmine for locating such long-tail nuggets for your e-commerce site.
2. Include Quality Links
It’s harsh but true—Google algorithms value backlinks on top of almost everything else.
So, how and where do you get such links? Follow the below steps to get useful quality links:
- Write compelling content that people would want to link to. Creating relevant and persuasive content is the most difficult but the most effective SEO tactic. Pitch in a professional SEO writer, if you struggle with it.
- Create content that complements your products. Such content pieces create a direct or tangential impact. Either way, both formats build a bridge and fetch its due share of shares and backlinks.
- Focus on your competitor’s sources of inbound links. A quick audit of your competitor’s inbound links helps you get a list of sites to target for your natural backlinks.
3. Have a Flawless Site Structure
Even after neatly arranging everything, you could still struggle to rank on the first page. To let Google do justice to your pages, ensure the pages are put in a sensible and structured manner. Get organized.
Doing the following will help your pages make more sense to Google crawlers.
- Create an underlying site architecture, if you haven’t done it until now. Site architecture is primarily a pattern of interlinking pages and your site’s hierarchy.
- Put all posts three or fewer clicks away from the home page. Having your pages three or lesser clicks away from the home page helps Google to find every single page when it moves from link to link.
- Remove duplicate pages
4. Do Everything You Know to Enhance UX
No matter howsoever SEO gets more elegant and precise, Google algorithms will be coded to sense and serve the best content and a pleasing and unique UX for the searchers.
The following strategies allow you to create a UX that appeals to your readers:
- Have a fully functional, responsive, and mobile-ready design. You don’t get brownie points for guessing the reasons. We’re rapidly marching towards a mobile-dominated era.
- Get your website speed to its optimum. Though Google is secretive about a majority of its ranking factors, it has explicitly stated that site loading speed is such an essential element in the search ecosystem that it has come with its tool called Google Page Speed.
5. Optimize the Product Pages
We understand that you are most likely to be knowing this. However, we will walk you through how to optimize the product pages quickly and effectively:
- Adding ‘alt’ tags to each product image and changing the name of pictures on your server have been found to increase rankings substantially.
- Using keywords in the product title helps Google to tell what is being sold. Incorporating your essential keywords in the product description and title makes the crawlers’ job easy.
- Long product descriptions are easy for readers to form a holistic opinion about the product, translating to longer ATP (Average Time on Page) and Google loves that.
6. The Time to Switch to HTTPS Was Yesterday:
It’s like this – no one would want to allow into his house a person who looks dangerous, wears scary clothes, is arrogant or displays disrespect, and emits negative vibes. Similarly, if your site is still HTTP, it’s the same thing. Weird analogy, but you got the point, right?
Chrome now displays a red flag outrightly to HTTP. It is a huge red flag warning that adversely impacts the rankings.
7. Measuring Your SEO Success
Someone once said – what could be measured could be improved. Well, this stands true when it is about monitoring your SEO stats. Use SEO tools like Ahrefs and keep a sharp eye on it. Even if you know this, are you doing it consistently is the question you need to ask yourself.
In a Nutshell
In a nutshell, it is justifiable to say that excellent and aggressive SEO is not about being optional. The question is, how well you do it. If your competitors are earning the golden spots on the first SERP, it’s merely because they have chosen to do more of the seven strategies discussed above for their SEO campaign.
There’s still a substantial share of the retail available to online retailers and eCommerce solutions providers who value keyword research, produce relevant, consistent, and connecting content, and keep a tab on the site’s form and function.