There are currently 1.8 billion active websites, which shows that competition is rife.
One of the biggest challenges for small businesses is driving traffic to their site. Brands must find ways to cut through the noise and turn prospects into leads. Perhaps your web traffic is dwindling and you’re not sure how to fix this.
Sounds familiar? Luckily, you’ve come to the right place. Here are seven strategies to help double your website traffic in 30 days.
1. Increase Your Social Media Presence
Around 43% of companies with online stores see significant traffic from their social media channels.
Because of this, you must build a strong social media presence where you engage with customers and further your reach. Sharing posts is an inexpensive way to increase website traffic especially when you include an eye-catching heading and image.
But don’t try and flog your products as it’ll deter prospects. You should either provide informative content or direct customers to your landing page. Post regularly to engage customers but if you can’t, use a social media automation tool to streamline the process.
Also, join industry-related groups where you answer questions and participate in conversations about your field. As a general rule, the more you engage, the most exposure and organic traffic you’ll get.
2. Use Pay-Per-Click Ads
After you buy website traffic, invest in pay-per-click ads where you pay a search engine to show your ad higher up in search results. Note that you’re charged whenever someone clicks on the ad so monitor the analytics to see if it makes a difference.
Another way to drive site traffic is by advertising your brand on social media. Try Sponsored Stories and Promotion Posts where your links, video tutorials, and offers pop up on users’ newsfeeds.
But you must know your target audience’s age, income level, and location to get the best results. This is crucial if you’re a local business because you want to attract tourists, residents, and those new to the area.
Plus, platforms like Facebook let you remarket your ads so people return to your website, giving you a second chance to secure leads.
3. Post on Your Blog
One of the top traffic generation strategies is prioritizing your blog. If you’ve already got a selection of posts, use Google Analytics to find the top traffic generating ones and optimize them so they rank higher in search engines.
For instance, sprinkle relevant keywords throughout the copy and update your titles, meta description, and tags to further your reach. You should also edit your headings and subheadings so they’re optimized and make them compelling to increase your click-through rates.
Ultimate guides also drive website traffic as people love sharing them via social media. If you’re unsure where to start, thoroughly research the topic, use screenshots or images to break up the text, and present real-life case studies to prove you’re a credible source.
4. Retarget Your Ads
Retargeting your ads is a crucial web traffic generation tactic. This is where your ads are shown to customers long after they’ve visited your site.
Note there are three types so you can decide which best suits your needs. The first is site retargeting where your ads are displayed on sites that your prospects visit. This keeps your brand in the forefront of the user’s mind whether you’re showing a product they’ve recently viewed, multiple items, or a new collection.
Behavioral retargeting is when a user follows certain behaviors that potentially lead back to your site. The data comes from their past purchases, related keywords, and if they have the same interests as your customers.
5. Build Backlinks
Backlinks are links to your site from another website. These are crucial because search engines favor websites that have been backlinked from larger ones. As a result, you’ll rank higher which will lead to more web traffic.
Writing a high-quality guest post for a popular blog is another great way to build backlinks. To do this, reach out to an industry expert and pitch an article. It could be on a topic they’ve overlooked or a series of posts you want to contribute to. Then, before hitting publish, add your business’s social media and website so readers can browse your products.
6. Create an Email List
Nearly 78% of marketers believe email is vital to their organization’s overall success. This is because email marketing gives you direct contact with prospects, increases the return of old customers, and helps you target customers with relevant products or deals.
The key is to craft a simple but engaging subject line so the recipient opens your email and use an effective CTA (call-to-action). Your CTA should achieve a goal like visiting your home page and make sure it’s prominent so prospects know where to click.
7. Produce Video Content
By 2021, the average person will watch 100 minutes of online videos a day. This should encourage businesses to harness the power of video marketing as they’re inexpensive to create and share.
Upload how-to videos, product demonstrations, and ads to generate a buzz around a launch. Businesses should also do live broadcasts on Facebook, Instagram, and YouTube to connect with audiences and, hopefully, direct viewers to their landing page.
That’s How to Double Your Website Traffic
Hopefully, after reading this article, you now know how to double your website traffic.
Make sure you have a strong online presence, engage your audience with high-quality videos, and further your reach with pay-per-click ads. You should also create informative blog posts and retarget ads to encourage return customers. Happy growing!
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