Nowadays, many businesses rely on publications for their business growth and success. However, you need to know different types of press releases that can help in your business success. Do not send the same press release to all journalists in all media.
In different situations, at different times, it is necessary to prepare specific versions of a press release, based on the requirements for its content. These should be in accordance with the type of media, with the zone of media distribution, and with the composition of their audience.
Table of Contents
Press Releases and Content
There are several types of press release, you can use for your startup. Following are types of releases in terms of text:
- Announcement
- News
- Message
- Emergency messages
- Bad news
- Local news
1. An Announcement
It is a short message about an upcoming event, no more than one page long. Usually contains an invitation to journalists to participate in it. Such releases play an important role in the reputation management of a business. These do not reveal an interesting story but only promises it. The announcement-invitation must indicate the date, time, and location.
2. News Release
This is a message containing important news. The information can be detailed and can be located on 1-2 pages. Typically, news releases tell about an event that just happened, an event, etc.
3. Message
Short information concerning the usual results of the financial year, the signing of contracts, personnel changes, address changes, and opening or closing of court cases, etc. As a rule, the source of information is a high-ranking official of the company or its team member.
4. An Emergency Message
It contains information about unplanned, force majeure circumstances. Often in such press releases, they report on natural disasters (floods, fires) that have led to any significant consequences for the company. Also, for example, there may be an emergency message about a strike, mass illness, etc.
5. Bad News
It is the reporting of negative events related to an organization. In addition to facts, such a press release sets out the point of view of the company’s management, as well as, the point of view of independent experts.
The purpose of such a press release is to show the public that the company is not hiding bad news and is doing everything it can to improve the situation. When preparing a press release, do not bury the bad news with positive information. This approach breeds distrust of its source.
6. Local News
This contains a message about events taking place in the region of distribution or broadcasting of a particular media. Journalists know that nothing interests people more than what is happening in the neighborhood.
The effectiveness of this type of press release is extremely high. For example, one American newspaper received 189 press releases in just one week, of which 65 (34%) were selected for publication. Overall, 57% of printed press releases were selected for a local approach.
Press Releases for Various Media
The two most commonly used media for press releases are Television and Internet Press Releases. For getting press release services, you can use help from PR Fire, who provides the best services for various media.
1. Radio and Television Press Release
A radio press release has a perfect chance of going on air. This is since; usually, this media has tiny, reduced staff. They are always glad to any news that has already been prepared.
A radio press release should avoid complex sentences that will be difficult for an announcer to pronounce without respite. A press release for radio is has same rules as for print media.
A television press release can be significantly more expensive to produce than radio. But the effect can also be more significant. After all, the TV piece can be shown not only on the local but also on the regional or even national channel.
2. Press Release for Internet
Internet press releases can be more effective than print, radio, or television. After all, with their help, journalists can gather faster and more information they need. In an online press release, you can, for example, not only describe, but also show the product in action, even if it is minimal or, on the contrary, too huge. Computer graphics can depict almost everything.
You can use any media or type of press release for publication according to your requirement for a better growth of business. In today’s time, Internet Press Releases are the most widely used and are considered to be most effective.
