In many cases, email campaigns can drive bigger marketing results than social media or SMS promotions. Why? That’s because people still use email as the principal tool for communication. And the most important is to show good manners and personalization when you appear in your client’s inbox.
Here you’ll find a strategic guide on direct mail which can be optimized according to any type of company. We’ll bring to your attention the main kinds of email marketing activities (from confirmation emails to product updates and milestone messages) to boost your brand awareness, drive your sales, and make your clients loyal to your brand for a lifetime. Check every point on our list for relevance to your business, and try to implement them as soon as you can to see your revenue increase!
Table of Contents
Email marketing is the most popular and cost-effective direct marketing channel. For this reason only, email should be the main pillar of your digital marketing plan. Not doing any email marketing activity is just like leaving money laying on the table.
But if you’re a bit confused about what type of email marketing messages to start from, that’s normal. Email is a vast sphere of digital marketing. To learn more, check out below the main kinds of email messages you should consider implementing in your communication with clients.
The welcome messages have become a very common thing for most businesses – and good reason! This kind of direct mail has the highest open rate and engagement.
Nowadays clients and new subscribers are expecting to see this kind of message to appear in their inboxes after making their first purchase or subscription. We propose you transcend their expectations by sending an extraordinary email to welcome them.
Here you have some points you may not have thought of to get outstanding ideas:
For example, you can send messages that differ in the ways your clients signed up (Was it via your website? A person came from your social media page? Or this client has purchased something?).
So, you should use welcome emails in full, trying to provide all kinds of information shortly.
Making an online transaction every person expects to receive a message confirming that the operation has been successful. Just imagine that you have booked a flight or a hotel online and haven’t received an email with a confirmation of your booking. That would be confusing and frustrating at the same time. People don’t want to be worried about their payments not processed or their registrations not succeeding.
So, a well-written confirmation email is a must! These types of information people expect to find in a confirmation message:
And according to selzy.com confirmation messages are not just the essential parts of email marketing, they are a chance to start building a relationship with a customer. Along with a necessary personalization, a confirmation email should demonstrate your visual brand identity and your company’s tone of voice.
It’s usually difficult to get feedback because you need to organize contact with a customer at this specific point. For this purpose, an email is a great solution. And we’d like to encourage you with hopeful data as 3 of 4 people (74%) usually leave feedback when they are asked about it.
As a part of the re-engagement strategy, emails asking for feedback not only show your intention to develop your product/service but also show customers that their opinions are valuable and are always welcomed.
Don’t overdo the questionnaires in your product feedback message. Keep it simple, so a person can live a review in less than one minute.
Feature updates are a way to both remind your clients of your company and draw more of their interest. This email should contain as many details as possible as its purpose is to answer most questions and make your dedicated clients happy.
What are the main goals of product update/features email?
A product update type of message can include:
Remember that product update messages are mostly about “why” is it happening, and not only “what” exactly is going to change. So, focus on announcing what benefits an update brings to the lives of your clients.
Every time a customer does a transaction on your website (it can be a purchase, a subscription, or filling out a form) your resource should react with a “Thank you” email. Such type of messages helps your clients to navigate their inboxes to find out when the subscription was made or when they purchased from your store for the first time.
To write this email just say thank you in a personalized way (using the name of your customer) and give there the information about the action made. Don’t overcomplicate these emails because your customer isn’t looking for or expecting any additional information there.
Whatever type of business you have, your clients are going through many milestones on their way with you. And each one of them gives you an exceptional reason to contact your subscribers, express your gratefulness to the users, and even present them a promo code for a discount or some other kind of present.
Milestone emails give you a wonderful opportunity to communicate with your clients, to speak about the future vision of the website, the closest new opportunities that will open to subscribers, etc.
Email marketing gives you a lot of ideas but it doesn’t mean you need to implement all of the points we’ve listed. Start with those that are easy to do in the nearest future, then grow your opportunities by using a special email software service. Test what types of emails have the highest open rates.
The main thing is not to bombard your clients with massive and frequent campaigns but act wisely. People like emails that offer them personal value, so just concentrate on creating powerful offers and services.
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