Criminal defense law firms are being registered every year across the country. What does that mean? It basically means increased competition.
As such, criminal defense law firms have to get more creative as far as getting new clients is concerned. Gone are the days when lawyers sat comfortably in their offices and waited for clients to come. The increase in the number of criminal defense lawyers means that there’s a scramble for clients.
In order to beat competition and attract new clients, you need to use certain marketing strategies.
Referrals is an important marketing strategy for any law firm. As a criminal defense lawyer, you need to understand sources of referral and their willingness to promote your business. The best people you can use are your fellow lawyers and clients.
It is true that not many people might be willing to discuss their private matters to anyone, especially if it has to do with criminal charges. However, there’s a way you can identify clients who are not afraid or embarrassed to talk about such issues with their friends and family members.
In most cases, clients get referred by other lawyers. You should therefore take advantage of that and connect with as many lawyers as possible. The best way to achieve this is to use a win-win approach where you agree to refer clients to each other.
Have a website
We are living in a world that’s driven by technology, particularly the internet. Most people today heavily rely on the internet to search for products and services. If you have a criminal defense law firm and you don’t have a website, then you are doing a lot of injustice to your business.
A website is like your online profile. It introduces you and your services to the world. But it’s just about having a website because any lawyer can have one. You need to create something that is appealing and authoritative. Some users might be turned off just by the way a website is designed.
Get a professional and develop a website that clearly shows the services you offer and how clients can reach you whenever they are in need.
Use social media marketing
Social media has proved to be a force to reckon when it comes to marketing and advertising. There are millions of people active on different social media platforms every day. Why not take advantage of and promote your criminal defense law firm there?
You don’t have to do everything on your own. There are many digital marketing agencies that specialize in conducting marketing services to law firms. You will probably spend a few dollars to have everything set up but the results will be tremendous.
Search engine optimization (SEO)
Search engine optimization has also become a common marketing strategy for law firms across the country.
What is SEO? This is a digital marketing strategy where you improve the quality and quantity of your website’s content to improve search engine rankings. https://rankings.io/seo-for-lawyers/
The easier people are able to and find your law firm on Google or any other search engine, the more likely you will get new clients.
Build your brand
For people to recognize you and your criminal defense law firm, you need to establish yourself as a brand. This is the only way you will be able to outline the values and prepositions of your business or practice.
Your brand proposition should have things such as the number of years you have practiced, the number of cases you have handled, and your position on customer emotion.
This is also another great way to market your criminal defense law firm. Take time to create clear and precise videos describing your services and what separates your criminal defense law firm from the rest. Video marketing is sometimes more effective compared to content marketing.