For a personal injury firm to be successful, it must have a steady stream of clients to cover their expenses. It takes time to build up your firm’s client list, but finding clients doesn’t have to be a challenge. Simple actions like utilizing SEO and PPC services and networking with other lawyers are key in finding new clients for your personal injury firm. By taking a few proactive steps, your personal injury firm will see an increase in the number of clients which will help boost a firm’s revenue.
1. Have an up-to-date website.
If people cannot find clear and correct information on your website, they won’t be inclined to use your legal services. Make sure your website is up-to-date with the correct contact information and pertinent information related to the legal services you offer. Having a blog on your website is also a smart idea because it gives you a chance to communicate industry related news to your website visitors and improves your website’s search engine rankings.
2. Utilize SEO and PPC services.
Utilizing SEO and PPC services is a must for finding clients for your personal injury firm. SEO services will help your website improve in search engine rankings, and PPC services will provide search engine ads when people search for key terms like “personal injury lawyer” and the name of the local area. If you want to compete against other personal injury law firms, having SEO and PPC services are both a necessity.
3. Sponsor local activities and events.
To increase your firm’s name recognition, you should sponsor local activities and events. By donating your resources or even services, your firm’s name will become commonplace in the local area. Sponsoring events like fundraising events, school sporting teams, or community wide areas (ex. improvements for a park) will easily show a return on your financial investment because more people will know of your personal injury legal services and use them.
4. Ensure friends and families know of your services.
To grow your personal injury firm’s client list, you should make sure friends and families know of your services. If your friends and families know of your services, they can choose your firm if they need personal injury legal services, and if they hear of someone looking for a personal injury firm, they can recommend your personal injury firm.
5. Partner and Network with Other Lawyers
In the legal industry, partnering and networking are requirements for a firm to be successful. Partnering and networking will not allow you to grow your professional connections, but it will allow your legal services to be known to others in the industry. If anyone connects another lawyer or law firm needing personal injury legal services which cannot be fulfilled by the service, they can reach out to your personal injury firm and have you represent the legal matter. With legal services, many lawyers have a specialty, and other lawyers can refer legal matters of people requiring personal injury services to your personal injury firm.
6. Gift Promotional Items
Promotional items are an inexpensive way to keep your personal injury firm’s name fresh on people’s minds. Notepads and pens are great examples of promotional items that people will repeatedly use which will help with the name recognition of your law firm. Investing a small amount of money in promotional items is important because it will help increase your law firm’s exposure which will help find potential clients looking for personal injury legal services.
In the legal industry, personal injury firms need to consistently increase in client cases for the firm to be successful and compete with other law firms. Finding clients can easily be done by increasing your firm’s name recognition through promotional items, recommendations from friends and family, and sponsoring local events. If your personal injury firm is looking for new clients, spend time developing a plan and devoting both time and financial resources to it.
