5 Ways Digital Signage Can Influence Customer Behavior

Some people would like to think that traditional marketing and advertising strategies are slowly dying off.  But maybe these business components are just adapting to changes. Case in point? Different types of digital signs do exist, and they’re being used for purposes that aren’t too different from customary advertising methods. Both are used to promote sales and convey brand recognition.  

At this age, a buyer’s purchasing journey starts with a simple online search. With a single click of a button, they gain access to millions upon millions of products on the web. That’s why digital signages play a key role in urging customers to grab a product or service. A perfectly crafted signage can direct them to hurry and avail themselves a limited promotion the soonest before they miss out. 

What Is A Digital Signage

Digital signage is a form of visual communication that uses an electronic display in the form of light-emitting diodes or LED and light crystal display or LCD or any other device. It typically carries the brand logo. But it can be informative too, displaying more than just images, videos, and company logos. 

Here are reasons how digital signages can help you get favorable responses from your target market and consumers.   

1. It can convey your offers better

Digital signage can function as a digital marketing platform; allowing you to tweak your content based on what your consumers like and relay content that appeals best to their deeper psyche.

You can also program your digital signage based on the foot traffic and the specific time of the day. During peak hours, you can present your promotional campaigns and other offers to cement customers’ decisions about buying your product. Seek for professional help from different digital sign manufacturers such as Mandoe on how to optimize your business’ digital sign.        

2. It can convince people to purchase your goods

It’s believed that there are a variety of factors affecting a majority of consumers when they’re making buying decisions at a given moment. According to research, a large chunk of shoppers decides to purchase goods while at the store. At least half of them are on impulse or unplanned purchases.

This behavior may be attributed to the consumer being able to get information about the benefits of using your product, including its features. It might have the same impact as digital marketing, only that your digital sign is communicating to the potential buyer “in person.” 

3. It helps people to create a positive impression on your brand

Apart from displaying images and videos of your brand, a digital signage can also be used to appeal to the customer’s emotions about buying and other preferable actions. 

You can show your humble beginnings as a company and communicate your goals and objectives better. With effective digital marketing, you can also show your corporate responsibility activities to show that your company knows how to pay it forward. For instance, if you offer a certain amount from customer purchases to a charity your company supports, it can put your company in a positive light.     

A brand that’s not in it only for the money, and shows concern to its customers, is viewed positively, making potential buyers consider your product or brand. 

4. It enhances customer experience

Customers are highly agitated these days when going out of their homes, what with the fear of getting infected. Health protocols dictate different storefronts to implement specific safety and disinfection measures, such as allowing a controlled number of customers at a time.   

This typically results in long queues and waiting times in stores and supermarkets. With your digital signage, customers will experience a generally more interesting and favorable waiting time.   

For instance, with the current pandemic, you can show your concern to your clients by displaying announcements about how your company is taking steps to reduce risks brought by the ongoing COVID-19 or Coronavirus disease-2019 health crisis. You can also broadcast reminders for virus prevention or what to do when a person suspects having gotten the virus.  

5. It captures consumer attention

As a form of advertising, digital signage is often placed in an area with heavy foot traffic. Competition is too intense online as there are many other businesses in the market. You’d need a host of interlocking strategies to capture your market and grab a hold of your target audience.  

With digital advertising, you’ll have less competition, so it’s easy to catch and keep consumers’ undivided attention. Once they’re hooked, you can now present what you have to offer –whether it be an ongoing promotional offer, an informational advertisement, or an upcoming sale.  

Final Thoughts

Based on the positive influence a digital signage has an impact to a customer’s buying decision, businesses should consider utilizing its use as part of their hybrid digital and traditional marketing and advertising strategy. Putting it up is not as complicated as it looks, and your business can benefit from the powerful messages it can convey, putting your customers one step away from purchasing your product or service.