Over half of all trackable web traffic comes from organic search rankings.
Google dominates search engine results pages (SERPs) with a 91.75% market share. Companies of all sizes recognize the importance of SEO or search engine optimization. They spend $5,000 per month on average to hire an SEO agency to ensure they rank high on Google Search.
This article highlights 5 undeniable benefits of hiring an SEO agency.
Read on to see why you should enlist a search engine optimization expert to manage your SEO. And discover why it pays to outsource in the long run rather than trying to manage everything in-house.
Table of Contents
1. Improve Your Organic Search Rankings
The bottom line of hiring an SEO agency is to improve your organic search rankings.
An established SEO company will be able to demonstrate this with its existing client base. Visit their website to read their claims. Be sure to test them by Googling their clients’ chosen keywords.
A website that’s maintained by an expert SEO team will always outrank one that’s managed by a single site owner.
2. Direct Access to Search Engine Optimization Experts
Google changes its search algorithm on an ongoing basis. Small updates can result in huge shifts in rankings if you’re not properly prepared for them.
Hiring an SEO agency gives you direct access to professionals with their ears to the ground.
They understand how Google changes will affect the SEO landscape in the short and long term. And they’ll update your site accordingly.
They will also answer any questions you might have. Or, you can just leave them to do the best job possible.
3. Connect With Additional SEO Company Services
The best search engine optimization agencies don’t just offer SEO. They can also provide a full catalog of online and offline marketing services.
For example, William Lawrence Advertising based in St Albans offers SEO packages plus:
- Brand strategy
- Copywriting and blog post creation
- PPC ad management
- Video production
You gain access to a wealth of talent from one SEO agency that you can tap into as required.
4. Let the SEO Agency Invest in Tools
The reason why a search engine agency gets better results is their access to professional tools.
SEMrush is an all-in-one SEO platform that many agencies use. It combines keyword research and competitor analysis with analytic reports. It costs $99.95 per month which is outside of most small businesses’ price range.
Factor in the training required to use these tools and hiring an SEO team becomes a more viable option.
5. Focus on Your Core Business
SEO is becoming more complex as competition and Google’s demands increase.
By hiring a third party to manage your website ranking you get to focus on your own business. Taking your eye off the ball towards something as complex as online marketing will affect your bottom line.
If your car breaks down would you try to learn how to fix an engine to make it work again? Leave SEO to the professionals.
More Tips on Search Engine Results Pages
Hiring an SEO agency might seem like an extra expense. After all, search engine optimization is easy, right?
This article has demonstrated that SEO goes beyond adding some keywords to content. An SEO company works relentlessly to forge new backlinks and maintain a high ranking. They have the required tools and expertise as well as additional marketing services.
Don’t waste your time and money trying to do things yourself. Hire an SEO agency so you can focus on your own business.
Read more about ‘web development company’ and SERPs tips on our blog.
