Humans are visual creatures with a natural attentiveness to images. Online sellers leverage this by making the product images as attractive as possible. They spend a lot of money on hiring professional photographers to get high-quality product photos.
However, before splashing your money on product photography, make sure to consider your smartphone camera first. While not many people associate a smartphone camera with professional photography, its obvious benefits cannot be overlooked.
Smartphone cameras these days utilize computational photography, image manipulation, artificial intelligence (AI), machine learning, etc, making them more capable than ever.
Moreover, there are a number of terrific apps that simplify product photography by capturing, editing, and sharing high-quality product photos for your catalog listing.
But how do you choose the right product photography app? Let us share with you 5 tips on what to look out for in a photography app.
5 tips on choosing the right product photography app
When looking for the right product photography app, we recommend considering the following –
The most important factor to consider while looking for a product photography app is the quality of the output images. The whole reason you are looking for an app is to get higher-quality images than what the default camera can offer. So, it should be the first thing on your priority list.
Moreover, high-quality photos appear more professional. It helps customers form an impression that the brand has put some effort into marketing its products. Customers associate high-quality images with high-quality products.
Background removal and enhancement
Background removal makes the photos more effective and impactful. It is especially helpful for eCommerce sellers to make product images suitable for different online marketplaces. Most major eCommerce platforms like Amazon, Walmart, Etsy, etc. prefer product images in white backgrounds.
Removing background also hones the features of your product. It directs the focus toward the main subject of the photo by removing unnecessary objects from the background. You can then replace it with neutral or white backgrounds, making it convenient for the buyer to assess the product.
Moreover, removing backgrounds helps give your product images a coherent theme. When creating an online catalog, consistent imagery can be very helpful.
Nearly half of the world’s population uses social media. eCommerce brands, therefore, have a huge opportunity to leverage this userbase to promote their business.
So, the photography app that you choose should have a social sharing feature that allows you to directly share your product photos to your favorite social platforms like Instagram, Facebook, Pinterest, etc.
By utilizing social media to its full potential, eCommerce brands can build brand awareness, sell products directly on social media, boost customer service, and engage in brand conversations.
Templates for creating lifestyle images
Lifestyle images help your customers connect with your products. When you show images of your products in real-life situations, customers start identifying and relating to them. It adds a human touch and makes the product photos more personal.
Lifestyle images are also ideal for telling your potential customers the story about your product. So, look for a photography app that can also help you with creating lifestyle images.
User friendly and intuitive
Last but probably the most important factor to consider is the general usability and user-friendliness of the app. At the end of the day, you would want a pleasant experience while using the app. This can’t be achieved if there are numerous bugs or app crashes.
We discussed a few things that you should consider while looking for a product photography app. But instead of trying numerous apps and being disappointed with them, we suggest you give DoMyShoot a try.
This AI-powered product photography app is specifically made for online sellers to help them get high-quality product images at fraction of the cost.
By using nothing but their smartphone camera, sellers can get professional-quality product images – either studio-quality white background photos or lifestyle images for social media.