When it comes to collecting consumer data, employee data, finance information, and other types of analytical data to predict ROI, market trends, customer behavior, and analyze the health of your business, having the right tools is important. It’s also important to rely on operational analytics to put your data to work and make a difference for your business.
Operational analytics, in short, is turning the data you collect into action. While you can receive and understand data about which customers buy which products, unless you turn this into action that improves how you market to them, collecting this data is a waste of time. Operational analytics is the most important last step in data analytics, but it’s a relatively new concept. If you’re wondering how you can start turning your data into action, it’s vital to understand how operational analytics works.
In this guide, we break down five things you may not know about operational analytics and how you can streamline this process with the right tools. Read on to learn more.
Table of Contents
When learning about operational analytics, it can be easy to skip a few steps and jump straight into the action. Action is important, but there’s a few more steps.
Operational analytics is the last and most important step of data analytics, but it doesn’t do the job alone. While operational analytics takes data and turns it into real-time action to improve your marketing, sales, and finances, analytical data is the key that unlocks this action.
Analytical data is vital to mastering operations analytics and being able to do things based on the information received. Analytics offers a big picture understanding of the overall health of your business. It can show you things like key performance indicators concerning customer sales, marketing trends and impact on your target audience, and even finances. This is not only vital for taking action, but it’s important for making executive decisions concerning your business, too.
Another thing you may not know about operational analytics is that it can help streamline the troubleshooting process. If you have a problem it can take a while to get the root of it. This is likely because various data is stored in different warehouses and unorganized across various platforms. Finding the root of a problem without having one, organized, accurate data information warehouse can be like finding a needle in a very large haystack.
Efficiency is often key with troubleshooting, which is where operational analytics comes in handy. Operational analytics relies on having one single source data warehouse that houses true data across all your business platforms. When you have this, you can identify the root cause of your problem faster!
Operational analytics boost areas of business in practical ways. Let’s take a look at a few examples.
If you run a bank, you likely pull data from a multitude of platforms each day to access and interpret your customer’s credit scores, history, risk factors, card usage, and more. While you can look at this information all day, until you use it to make a decision and take action based on the data collected.
Operational analytics can also improve marketing tactics. For example, if you work in marketing, you can try out various marketing tactics to see which ones work and which don’t. Operational analytics not only looks at which tactics work, which don’t, but it takes action based on the results to maximize marketing.
One of the largest benefits of operational analytics is that it helps streamline all the data your business collects and then send it out, organized and easy to understand, to the teams of your business that can then take action. This helps keep everyone on the same page and working toward the same goals!
Instead of trying to navigate a chaotic data warehouse or multiple data hubs, operational analytics relies on having a tool that syncs all the data relevant to your business on one platform that everyone can access. This data remains the single source of accurate, true information to take action on!
When it comes to operational analytics, having a platform that syncs all your data in one place is key. Our tools and resources can take your business from action-less to action-oriented in no time. Try it out today!
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