Did you know that 4.8 billion people worldwide used the internet in July of 2021? What’s even more incredible is that internet users are growing at a yearly rate of 5.7%.
The internet has become a pivotal part of our lives, and it’s completely changed consumer habits and advertising. In order to stay afloat, it’s critical that businesses use the internet to their advantage.
But with so many businesses competing for the same target audiences, how do you improve your customer acquisition stats? And how do you attract customers while still maintaining your brand identity?
We’re here to fill you in. Keep reading below to learn four digital marketing tips that will drive in new customers!
1. User-Friendly Web Design
It’s happened to all of us—you visit a website on your mobile device, but the formatting is awkward and stilted, making the website impossible to navigate. This is a fast way to drive potential customers away before they even have a chance to view your services.
It’s imperative that your website is both desktop-friendly and mobile-friendly. Responsive web design is key, as consumers expect polished user interfaces. Remember: for those browsing online, your website is the face of your company, so make sure the formatting is clean and compatible across devices.
2. Local SEO
By now, just about every business owner understands the importance of SEO. However, employing local SEO is the next step that small business owners need to take to attract customers.
It’s important as a brick-and-mortar business to utilize local SEO, especially if you don’t process online orders. You need to show up in Google Maps results and attract new customers who can physically visit your store—that is why your business needs local SEO services.
A webinar serves as the perfect place to build a relationship with future customers and also give them a seamless pitch. With a webinar, you’re able to present yourself as an expert in your field, and it gives you a platform to answer any questions that potential customers may have about your services.
Hosting a webinar also gives you a perfect opportunity to follow up with guests. Whether it’s a simple request to keep in touch or a follow-up on a sale, you’ll have built the foundations of a new customer-brand relationship.
4. Influencer Marketing
Are you looking to expand your target audience? Influencer marketing is the way to branch out and explore additional customer demographics. An influencer does just that—influences their followers by pitching your service or product in a fun and engaging way.
Think about it like this: you’d likely take a friend’s product recommendation over a salesman’s, wouldn’t you? Followers often consider their favorite influencers friends or role models, so you can expect to see a similar pattern through influencer marketing.
Build Amazing Campaigns to Attract Customers
There’s no denying it—online marketing is constantly evolving. It can feel daunting to try and keep up with your competitors. However, with the lead generation strategies and digital marketing tactics above, you’ll have no problem jumping on the latest trends to attract customers!
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