Advertising your business is a complicated endeavor; there are endless ways to do it, and the kinds of ads that consumers want are always shifting. You always need to be on the lookout for the next advertising trend.
These days, it seems like video and social media ads are the most common. However, there’s one advertising avenue you may not be taking advantage of: print marketing.
Many businesses have abandoned their print marketing campaigns, assuming that younger generations don’t pay attention to them or that they’re no longer effective compared to digital media.
The truth is that print advertising is alive and well, and there are many reasons your business should use print marketing.
Read on to learn five benefits of print marketing in today’s advertising space.
Table of Contents
1. Print Engages the Senses
There’s something about the physicality of print marketing materials that makes them more useful than digital ads. The way they engage the senses makes them more memorable.
It’s the same reason that print books are still valued despite the availability of e-books. Physical media interacts with your senses of sight, touch, and even smell. Digital ads only affect your sight, so they’re easier to forget.
2. Print Lasts Longer
If you make a tweet or a Facebook post advertising your business, it will be off of most people’s radar in a matter of hours. That’s just the way things work in the fast-paced social media market.
A print marketing campaign can last a lot longer. If someone gets an ad in the mail, they’re going to see it, no matter how long it sits in the mailbox!
3. Avoid Digital Ad Blindness
Even if someone sees your social media ad, there’s a good chance they’re going to scroll right by it without paying much attention. People see so many online ads each day that we’ve begun subconsciously filtering them out.
By using FAS Postal Service for print advertising, you avoid the chance that a customer will scroll by your advertisement.
4. There’s Less Competition
As stated above, many modern companies are blind to the benefits of print marketing. As a result, there are fewer companies using print advertising–and that means it’s a less competitive space.
Using print marketing materials can help you stand out by offering a style of ad that your customers aren’t used to. It makes you more memorable.
5. Improve Trust With Customers
A high-quality print advertisement makes your company look good. It looks professional and makes you seem more reliable and personable–you’re sending something to a specific customer, not shouting into an online void.
Sensory engagement plays a part in this, too: because customers remember print media better, they retain more information about your company and begin to feel a more personal connection to it.
Take Advantage of Print Marketing
Despite today’s focus on digital marketing tools, print marketing has never gone away. By using print advertising for your business, you can move into an underserved market and engages with customers in a new way.
Are you looking for more ways to increase your profits? Visit our business blog for advice on how to improve your marketing, efficiency, employee morale, and more!
Infographic provided by Orbus Visual Communications®, a provider of a custom printed table runner
