A fantastic practice for small businesses is to give a gift to your clients. It’s part of keeping your customers happy and everyone knows that building solid relationships with clients is a key to your success.
What if you run a new business? Perhaps you have yet to build a large team but want to show your clients a token of your appreciation for their loyalty to your brand. In this post, we’ll explore some thoughtful and inexpensive ways you can do just that.
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A Customized Lighter
Everyone needs a lighter at some point. Whether your client smokes or has candles in their home or likes to go camping, nearly every person will use a lighter at some point. While it’s a simple token of appreciation, when you give custom BIC lighters to each customer with their purchase or at the end of a client meeting, you’ll find that not only will they probably appreciate it and use it, they’ll also remember your business and come back again.
Toiletry bags
If you have a small business that offers products that can be used for personal care or hygiene, or even a boutique, personalized toiletry bags for your customers for a special occasion, whether for a business anniversary or simply “just because” can be something your customers or clients will appreciate for months to come. Toiletry bags can be especially useful for clients who tend to travel on business often or enjoy traveling as a personal pastime. Plus, with your business name on the bag, they’re bound to remember your brand every time they take it on a trip with them.
An important book
If there’s a book that means something to your brand and you’d like to share some of what makes your company so unique, gift books for a special event, so that you can share some of the joy you found in the book. Whether it’s a motivational book that has helped shape your company into what it is today, or you know the type of clientele demographic you have will love a specific type of book, take time to think of one that shows just how much thought you put into this client gift.
Bake some goods
An easy way to show your clients how much you care and a personal gift that many will appreciate, baked goods like cookies or cupcakes can be a special way to celebrate your business milestones with customers who have been loyal throughout the pandemic. If you want to practice safety measures, consider ordering cookie packages from a local bakery to support a local business while thanking your clients for their continued business.
Gift cards
Gift cards are a great way to show your customers you appreciate them. Simple and easy to order, you can choose whatever you’d like to give on the card. Whether it’s a card for a local restaurant or it’s a card to a local retailer with spending money on it, a gift like this one will definitely put a smile on your clients’ faces.
In Conclusion
Your customer or client retention is key to the success of your business and with the economy getting better after the difficulties of closures and social distancing restrictions, you want to show your clients how grateful you are for their loyalty to your brand. Simple gifts may seem simple, but the gesture and thought is what counts in customer service and you can trust your clients will remember you for it.
Which of these gifts will you give first? Share your thoughts with us in the comment section below!
