You’ve just checked your company’s website analytics to find lackluster results. Your traffic is low, your bounce rates are high, and you’re nowhere close to driving the number of conversions you need to sustain a profitable business.
Fortunately, there are several tactics you can use to bolster your website, attract high-intent customers, and drive more purchases. Stick with us as we walk you through five funnel building tips you can start implementing today.
1. Build Your Online Presence
Establishing your online presence is key for increasing brand visibility and connecting with the right audience. We advise investing in all three of the areas below to maximize your efforts.
Search Engine Optimization
Search engine optimization (SEO) is vital for earning top ranks on organic search results. The various areas of SEO to consider are:
- Technical SEO – Is your website user friendly and easy to navigate?
- Off-page SEO – Are you building quality backlinks to your website? Are you participating in webinars, conferences, interviews, and other ways to establish yourself as an expert?
- On-page SEO – Do you have an interlinking strategy? Are you creating original, high-quality content? Have you been targeting the right keywords in a relevant, natural way?
Once you’ve answered these questions, craft an SEO strategy to improve each area.
Social Media Marketing
Although social media marketing doesn’t directly involve your website, it does play a role in connecting with prospective customers. Begin this step by identifying which platforms your audience uses most often.
Then, create monthly content calendars to develop a consistent posting cadence. Encourage more online engagement by responding to social media comments and questions in a timely manner.
Invest in paid advertising to make your website more easily accessible. In comparison to SEO, pay-per-click advertising drives faster, yet shorter-term results. Experiment with search ads, display ads, and social media ads to see which brings the most results.
2. Hire Expert Copywriters
The next step of funnel building is to hire experienced copywriters who know how to write conversion-based content. The elements of conversion-based copywriting includes but is not limited to:
- Long-tail keywords with specific search intents
- A content tone that’s personable, action-oriented, and written with a sense of urgency
- Formated content that’s easy to read
- Call-to-actions with clear solutions
3. Conduct A/B Tests
Leverage A/B tests by comparing the performance data between two different types of landing pages. Each version should be similar, yet contain distinct contrasts so you can identify the winner.
4. Analyze Data
Review your data on a regular basis to identify underperforming areas. Helpful metrics include:
- Bounce rates
- Average time on page
Consider using a funnel builder to track your analytics, leads, and testing results all in one platform.
5. Craft Strong Call-to-Actions
The last component of building a sales funnel is to leverage call-to-action buttons in the areas of your website where users are most ready to make a purchase. Pages that require call-to-action buttons are:
- Product landing pages
- Service landing pages
- Free trial pages
- Demo pages
- Subscription pages
- Article conclusions
Write CTAs with action-based verbs for the best results.
Implement Effective Funnel Building
Now that you know the key funnel building tips, it’s time to put your plan into action. Explore new ways to build your online presence, track your data, and create conversion-oriented content that speaks to your audience.
We hope you enjoyed our tips! Check out the rest of our business content and contact us if you have any questions.