Building an online store comes with its share of challenges. You can’t just set up a website, install a random theme, and list your products. From website navigation to product descriptions, every detail matters.
A good starting point is to look for eCommerce website examples. Study their design and branding strategy, check out their social media pages, and research their target audience. Try to determine what they do best and what could be improved.
Interested to find out more? Below are five eCommerce websites that you could use for inspiration. Let’s dive in!
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1. Allbirds
Allbirds has emerged as one of the most popular shoe retailers on the market. Its products feature a minimalist design, clean lines, and natural materials.
The company’s website follows the same principles as its products. It’s easy to navigate and boasts high-quality photos with catchy descriptions. Customers can narrow down their options by size, overall fit, activity level, rating, and other criteria.
This brand has a strong emphasis on sustainability—and that’s one of its selling points.
2. Argent
Argent appeals to the modern woman, offering an exclusive selection of workwear in vibrant colors. New customers can sign up for a commitment-free starter kit, which allows them to try things on and then decide whether to keep or return them.
The brand’s online store is user-friendly and gets its message across. Like Allbirds, it boasts a minimalist design and shopping tools that make it easy to find what you need in the blink of an eye.
3. Home Science Tools
Who knew that shopping for science and classroom supplies can be so fun? With its interactive design, Home Science Tools attracts children and grownups alike.
The company’s mission is to “ignite a joy for learning science.” Customers have access to learning resources, projects, and tips in addition to nearly 3,000 products. Plus, they can shop by category, price, age, or product popularity.
4. Gymshark
Most websites selling athletic apparel have a pretty standard design. Gymshark, however, revolves around a vibrant community of fitness enthusiasts. Its products are available in dozens of styles, appealing to customers of all sizes.
Gymshark is powered by the eCommerce platform Shopify. If you plan to create something similar, you may also need to use deduction management software to keep your online business running smoothly. This option can make things a lot easier for eCommerce stores that sell through Amazon or other large retailers.
5. Grovemade
Featuring a minimalist design, Grovemade targets business professionals and tech enthusiasts. However, its website is anything but boring.
The brand uses interactive tools, lifestyle shots, and animations to bring its products to life. You can instantly imagine what it would feel like to hold that pen in your hand or work at the desk you’re seeing in photos.
Check Out the Most Inspiring eCommerce Website Examples
The websites listed above have thousands of visitors from all around the world. They’re bold, original, and creative, offering a unique shopping experience.
Remember that your imagination is the only limit. Use these eCommerce website examples for inspiration and then try to come up with something of your own. Brainstorm ideas, conduct A/B testing, and keep your audience in mind at all times.
Meanwhile, browse the rest of our blog for other business and technology tips. From brand management to startup life, we’ve got you covered!
