Social media algorithms are constantly evolving to show more personalized feeds based on the users’ interest. As a consequence, the reach of your organic content to its target audience is lower than ever before.
If you as a business, not running Facebook ads now, chances are that you’re missing out on so many opportunities.
Being the largest social media platform on the planet, Facebook can be very helpful for any shopping business. Using targeted ads, you can boost your sales and drive more quality traffic to your e-commerce website.
Here are some effective tips to help you out in your Facebook ad strategies for your e-commerce business.
Use Video Ads If Possible:
You must have experienced this that Facebook prioritizes the video content over the other forms of content. That means, if you use video in your advertisements, you will have more chances to end up in the feeds of the right people.
Facebook stats show that most people watch videos on their platform on a daily basis. This is also because video content is more engaging and appealing in general. Showcasing your products creatively in order to catch and hold user’s attention is the perfect way to use Facebook ads for e-commerce.
Run Retargeting Campaigns:
Most of the potential customers end up leaving the cart without completing their order, and only a few will come back to complete it. Here we can clearly see their interest in the product being sold. Now, think of the possibility of nudging them to come back.
That leads us to our second tip on Facebook advertising for e-commerce. Through retargeting campaigns, we have a good chance of getting those customers back. The results show a significant return to the website. It is worth spending your money on people who are already interested in your product than to those who are new to it.
You must be careful when it comes to managing these ad campaigns. For assistance, you must consider hiring a digital marketing agency.
Offer a Discount:
This is a must-have strategy if you are in the e-commerce industry. People love discounts on the products and it instantly catches their attention. You can create advertisements that mention specific discounts and offers on the products.
When the customer clicks on the ad, they will get a coupon code with they can use to purchase the product at a discounted cost. Through analytics, you also get the count of users who has taken advantage of the offer. Just make sure that running offers do not have any adverse effect on your business in the long run.
Use Conversion Tracking Pixel:
A conversion tracking pixel is a code that is used to track the behaviour of the users on your site. It can also be used by Facebook to improve the campaigns and better ad targeting. It is a must-have option for using Facebook ads for e-commerce.
For instance, if you place a pixel code on the checkout page, you will be easily able to get the data the actions taken by the users after clicking on your ads. With these insights, you can help Facebook learn more about the people who converted with your campaign.
Use Posts That Are Not About Selling:
Many people tend to skip or stay away from obvious advertisements as they would be seeing a lot of it, which overwhelms them. Hence, you often need to come up with creative ideas and informative posts that don’t try to convince them into buying in the first place.
These posts can effectively help you create brand awareness if you promote them wisely. You can post about any event related to your business, or about how your business is helping and supporting various non-governmental organizations. You can post about competitions, giveaways, etc. that have a real connection with your business.
If your initial attempts were not successful, doesn’t mean you should give up on promotions through Facebook. You can also take assistance from digital agencies to help you decide your marketing budgets.
Finding the right strategies sometimes take time, and once you understand it, it eventually gives a boost to your sales and returns on investments. Just remember that Facebook has the largest social media audience and it is worth your time and money to invest in it.