Starting a new company is an exciting time for any entrepreneur, but it can also be more than a little stressful, with so many different elements of business that need to be considered.
Fortunately, when it comes to marketing your venture online, this is a process that can be both simple and straightforward. As long as you know what to do, that is.
From ensuring that your website is optimized for mobile to investing in SEO to providing great content, keep reading to discover the top five digital marketing tips that will transform your new business without breaking the bank.
Table of Contents
Create consistently good content
Whether you choose to write a blog, tweet the latest industry news, or even create your own “how-to” videos, posting high quality and consistent content is one of the most effective ways to grow your audience and increase your brand awareness.
When writing content, try and be as unique as possible as well as focusing on creating content that is easily shareable.
If you are worried about sticking to a content schedule, you may want to use a content calendar to help you remember when to post.
Invest in SEO
SEO, search engine optimization, should be an integral part of any business advertising strategy, ensuring your brand can be found online by your target audience.
That being said, many new businesses make the mistake of not putting enough time and effort into SEO, seeing it as a one-time task rather than an ongoing process. However, as Google constantly update their algorithms and new technologies such as voice search are being developed all the time, you need to be willing to adapt your SEO strategy accordingly.
Have a responsive website
There are currently more than 275 million smartphone users in the United States, with more and more consumers using their mobile devices to both browse and buy products or services. This means that in 2021 and beyond, it is imperative that you have a responsive website, i.e., one that can be viewed just as well on a mobile or tablet device as it can be on a desktop computer.
Furthermore, in terms of your ranking on search engines, Google now includes mobile as one of their ranking signals, meaning if you want to get on that highly coveted first page of Google, you need to have a mobile-friendly site.
Use social media
If you do not have a big enough marketing budget to use PPC (pay-per-click) advertising on Facebook, that doesn’t mean that you can’t still take advantage of what social media platforms have to offer.
Social media provides you with the means to interact, engage, share, and communicate with your customers, both existing and potential new ones. It also allows you to increase brand awareness and get your business in front of a wider audience.
Build an email list
Email marketing has one of the highest ROI of all digital marketing strategies. In fact, for every $1 spent on email marketing, businesses achieve an average of $44 in ROI.
Furthermore, emails are more likely to be read than social media posts, plus they enjoy amazing click through rates.
To increase your email list, make sure there is an email subscription option on each of your web pages.
