Across the country, businesses are seeing the benefits of sustainability in their operations. As a result, forecasters predict the sustainable packaging industry should reach a value of $247.4 billion by 2026.
Are you wondering how to package your product to get on board with this growing trend toward sustainability? Or are you considering going this route?
Here’s how sustainable packaging materials tick all the boxes when it comes to boosting your profits.
- Reduce Your Carbon Footprint
Sustainable packaging refers to materials that are easily replenishable, biodegradable, and recyclable. That means they reduce your business’s impact on the environment in several ways.
Materials that stem from easily renewable sources, like bamboo, prevent deforestation. Trees are vital for removing harmful carbon from the air, so these fast-growing species do much to assist in reducing carbon emissions.
If consumers buy products in recyclable packaging, they can re-use these items or send them off to the recycling center. In this way, they help reduce the amount of new packaging needed.
Power-hungry manufacturing plants release a lot more carbon and toxic emissions into the atmosphere than recycling plants do.
Finally, when biodegradable items end up in a landfill, they decompose quickly and naturally. They don’t introduce any toxins into their surroundings.
- Improves your Brand Image
When you implement the above measures, you join an elite band of brands that have gone all out to save the environment with sustainable business practices.
Not only can this help you avoid penalties from the EPA for irresponsible behavior, but your customers will also view your business in a more favorable light.
Globally, consumers are calling out brands that neglect their environmental responsibilities.
- Green Packaging Saves Space
Sustainable packaging involves more than the materials you choose. It’s also important to package your products more efficiently, so you don’t waste these resources.
Smaller packages mean you’ll need less storage space and use fewer trucks to move the same amount of goods. Both these aspects have a knock-on effect on the carbon emissions used to store and transport your products.
The more space you save in this way, the less money you’ll spend on logistics, too.
- Sustainable Packaging Materials are Safer
Since biodegradable packaging contains no toxins, it’s low on allergens and harmful chemicals, too. This makes your packaging a much safer option for health-conscious people or those with allergies or small children.
In this way, using sustainable packaging shows you care about your customers’ health and wellbeing.
- Consumers Prefer Reusable Packaging
Most modern-day consumers are very aware of the role their decisions make regarding the environment. That means they check for sustainable packaging when they shop.
Consumers also prefer items they can re-use. Sturdy bags work well when repurposed as shopping bags, strong boxes are a great temporary storage option, and good quality plastic containers always come in handy.
If you want your products to stand out on the supermarket shelves, have a look at some of the other factors that can affect consumer buying choices.
Wrapping Up
To sum up, sustainable packaging materials are a win-win solution for everyone.
They help decrease your carbon emissions, increase your credibility, save you money, and boost your sales. So, keep the above factors in mind while toying with product packaging ideas.
Did you learn something new by reading this article? Browse our blog for more awesome tips to help you build a thriving business.
