The American floral industry is worth an estimated $5 billion, and you want a piece of that pretty petaled pie. Floriculture is your passion, and your brand new or recently renovated flower shop exterior needs to shout that to the world.
But how do you make your storefront stand out from others on the street? Read on for five essential window-dressing ideas for florists.
1. Match Your Branding
Just because you’re a florist, it doesn’t mean you should spend all your time on floral decorations. Your exterior signage should tell passersby exactly what kind of store.
Prominently display your logo and core graphics. Install lighting and other architectural features that match your brand.
2. Windows That Sell
The size and style of windows you choose can make or break your store’s customer appeal. As a florist, you want as much of the front flower shop design to showcase as many of your most significant, most elegant displays as possible.
Opt for large floor-to-ceiling windows that maximize your street-level real estate. Keep the windows clear of curtains or blinds. Position window-dressing furniture–like shelving, vases, hanging baskets, and more–at various heights, though it’s best to display your most dramatic arrangements at eye level.
3. Knock, Knock
Whether it’s a residential or commercial property, the front door makes a statement. If you’ve just whacked up a door with no thought to your shop’s aesthetic or brand, you’ve missed an opportunity to attract customers inside.
Whether you choose something rustic or contemporary, make sure it’s bold. And tie it in with your display window, too.
4. Decorate With Plants
When you want to get the maximum return on a home sale, you zhoosh up the curb appeal. Likewise, cleverly crafted curb appeal is what helps to get people into the door of retail spaces.
And when you work in floriculture, there’s no better way to decorate your shop front than with plants.
Some ideas include:
- Hanging baskets
- Planters
- Flower beds
- Vines
- Trellising
- A living wall
If you have a second-floor to your space, consider adding a balcony–or making the most of the one you already have.
It’s perfect for hanging baskets off, filling with displays, or simply making it an attention-grabbing indoor-outdoor floral design room your customers can hang out on during floristry workshops and launch parties.
Just be sure to install handrails or fencing for safety and check your florist insurance policy.
5. Keep It Seasonal
Not all of your flower arrangements need to follow the seasons, but many should. Changing up your shop front decor to match seasonal holidays like Christmas, Halloween, and Easter is a sure-fire way to bring in the customers month on month. Think wreaths, dinner table centerpieces, and Easter baskets.
Cultivating a Fresh Flower Shop Exterior
Paying attention to your flower shop exterior literally pays your bills. The more you invest in your exterior, the more likely customers are to step through your doors and order your arrangements. From signage that stands to sentimental seasonal decorations, make every inch of your shopfront count.
For more advice on creating beautiful retail spaces, read the other articles in our blog.
