Being the first thing your customer will see when their order arrives, your packaging will be a big contributor to their first impression. As with everything, trends continue to evolve when it comes to packaging so keep up appearances and design unique packaging that maintains your strong brand reputation.
Packaging that doesn’t cost the earth
Sustainability is a massive part of modern life, with each and every one of us having to do our bit to have less of a negative impact on the environment. The single use nature of packaging makes it a huge area to improve, reducing the amount of plastic that makes its way to our landfill sites or harms our wildlife. Many businesses have made the switch to recyclable or biodegradable packaging options which are created using sustainable materials that can be ethically disposed of, containing information on how to dispose of the packaging in household recycling facilities.
As well as delivery, businesses need to consider how their customers will get their purchases home. With carrier bags being a huge contributor to the amount of plastic we waste on a daily basis, the simple switch tocustom paper bags not only is better for the environment, but also looks much more high-end and trendy.
Simple yet effective geometric prints
We have noticed an up rise in the number of brands who are utilising the design space on their packaging to catch the eye of passers-by. A minimalistic pattern instantly adds a touch of luxury, taking plain backgrounds to the next level and having the potential to be used as a decorative feature. By considering your target audience and keeping up with popular patterns amongst the demographic, utilising these prints on your packaging can help you get noticed by those who matter the most.
Creating an unforgettable experience
As consumers, we are exposed to hundreds of different brands every single day so creating packaging that sticks in our mind can be a challenge. By thinking out of the box and creating an immersive experience, not only will you be remembered, but you have got a bigger opportunity to portray your unique brand offerings to your customer base. Finding ways to communicate and connect with shoppers can include social media campaigns, QR code activations and even competitions which leave people wanting to delve into your brand and get involved. How about a scratch-to-win section with a unique code to enter online or a limited edition version of your product hidden inside a certain number of packages?
Packaging that is more than meets the eye
More businesses have thought of fun ways that customers can make use of their packaging once they have opened it up. Some of our favourite examples include children’s toys where the packaging can be folded out into a landscape setting for the toy car to drive around on or a colouring sheet that can keep children entertained for longer. Another powerful campaign included a small packet of seeds which could be used alongside the packaging to grow some shrubs, bringing new life into the world instead of disposing of packaging.