Around 20% of new businesses close within a year, and only 34% or so make it to 10 years. This can sound daunting for small business owners, especially since there’s so much competition.
But with a good marketing strategy and team, it’s possible to rise above the crowd and see immense success. But you need to be willing to put in the work.
Are you ready to do so? Then read on for 4 helpful marketing tips you should know!
- Up Your Digital Marketing
Digital marketing is where it’s at nowadays, especially since most consumers perform online research before buying products or using services. If your company doesn’t have an online presence, then you’ll be nowhere to be found when consumers need what you’re selling.
Digital marketing is quite complicated, as there are things like search engine optimization (SEO) and pay-per-click (PPC) marketing, which are organic vs paid marketing (respectively). So working with a digital marketing agency or specialist can really pay off!
- Don’t Forget About Offline Marketing
While everyone’s focused on digital marketing, you shouldn’t about the offline version. The truth is, traditional marketing can be just as effective as new methods, and having an omnichannel approach will do your business good.
So in addition to focusing on things like SEO and PPC, you should also consider other avenues like print marketing. This can help you reach a broader audience.
- Take Advantage of Free/Cheap Channels
Who says marketing has to be expensive? You might’ve thought that all types of company marketing is expensive, so you never bothered with it. But there are so many free/cheap channels out there!
For example, social media marketing is easy to do, and accounts are free. Even if you want to get a paid business account, it won’t cost you much.
Just make sure you keep up with all types of marketing, including the free ones. Once you’ve gained interest from potential customers, you want to keep that interest up by posting regularly and showing what your company’s like and the quality of the products/services you offer.
- Keep Testing and Tweaking
Just because you’ve found a marketing strategy that works doesn’t mean it will forever. Marketing is an ever-evolving world, so if you stagnate, that can be a death knell to your business.
Don’t forget to keep testing your strategy and tweaking when appropriate. Being flexible will keep you up and running!
For more info, check out some other bad business practices you should avoid.
Use These Marketing Tips to Boost Your Business
When you have a solid marketing plan and quality employees to help you carry it out, there’s no obstacle you can’t overcome.
So it’s time to evaluate your marketing strategy and make tweaks where necessary. And don’t forget to keep evaluating your results, as adaptability and flexibility are key to surviving in harsh markets.
If you enjoyed these marketing tips, then keep reading our blog page now!