Are you looking for a great SEO strategy to take your roofing company to the next level?
Creating SEO strategies is vital to any business. Not only will it help you climb the rankings, but it will help you beat your competitors and convert more customers.
SEO strategies don’t need to be too complex but they need to designed well and you need to implement them. If you become complacent, you can soon start dropping down the rankings and make it hard for yourself to turn it around.
In this article, we’re going to share 5 tips for creating strong SEO strategies.
Read on for more information.
1. Make a List Of Keywords You Want To Rank For
SEO is focused on keywords. Keywords are search terms people are typing into Google in order to find a service, product, or, information.
There are many tools to help you find these keywords but the best is Google’s Keyword Planner. It will give you monthly search volume by location and will suggest alternative keywords as well. Sign up for a Google Ads account for free and you can then use it.
When looking for keywords, you need to be realistic with the ones you choose. The keywords with thousands of searches can be harder to rank for, so you may need to choose fewer volume ones.
Once you have your list of keywords, you need to start implementing them on your website. Make them specific to the page and avoid keyword stuffing.
2. Fix Issues On Your Website
You need to ensure your website runs smoothly and it has minimal issues.
If you have an SEO specialist then they should be able to fix these issues comfortably. If you do not, then there’s plenty of tips out there to help you.
Website issues can slow loading times and you can be penalized. If this happens, you’ll no doubt drop down the rankings.
3. Create a Google My Business Page
Having an optimized Google my business page is a very powerful SEO tool but is often overlooked by businesses.
Google my business is a simple page that showcases your business’s information such as opening times, services, and reviews. These usually appear at the top of organic search results. If you can get your Google my business page to rank number one, you will be in a very powerful position.
Put as much information as you can onto your page, including high-quality photos. You should also update it regularly and ensure all details are correct.
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Creating SEO Strategies That Work
We hope you have enjoyed reading our article and have learned a few tips on creating SEO strategies.
As you can see, SEO is vital to your website and you need a strong strategy to succeed. These tips will help you with your SEO strategy but you need to constantly evolve it and keep up with Google updates.
Check out the rest of our blog for more tips on business products and technology.